Superior, WI Profile: Facts & Data

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Superior, Wisconsin - Basic Facts

The City of Superior had a population of 26,816 as of July 1, 2023.

The primary coordinate point for Superior is located at latitude 46.7208 and longitude -92.1041 in Douglas County. The formal boundaries for the City of Superior encompass a land area of 36.96 sq. miles and a water area of 18.69 sq. miles. Douglas County is in the Central time zone (GMT -6).

The City of Superior has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.


Jump to... (On This Page!)
  1. Superior 2023 Demographic Data
  2. Growth Rates for Superior (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2023 Demographics
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Superior, WI Data & Demographics (As of July 1, 2023)

POPULATION

Total Population 26,816 (100%)
Population in Households 25,652 (95.7%)
Population in Families 17,961 (67.0%)
Population in Group Quarters1 1,164 ( 4.3%)
Population Density 732
Diversity Index2 27
 
 

INCOME

Median Household Income $53,835
Average Household Income $74,537
% of Income for Mortgage4 17%
Per Capita Income $33,376
Wealth Index5 55
Socioeconomic Status Index6 Moderate (50.4)
 

HOUSING

Total HU (Housing Units) 12,766 (100%)
Owner Occupied HU 6,822 (53.4%)
Renter Occupied HU 5,155 (40.4%)
Vacant Housing Units 789 ( 6.2%)
Median Home Value $149,850
Average Home Value $178,248
Housing Affordability Index3 129
 

HOUSEHOLDS

Total Households 11,977
Average Household Size 2.14
Family Households 6,437
Average Family Size 3.00
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
  6. The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR

2020-2023 2023-2028
Population 0.07% -0.15%
Households 0.40% 0.08%
Families   -0.05%
Median Household Income   2.35%
Per Capita Income   2.72%
Owner Occupied HU   0.30%

Superior, WI - Peer Comparisons by Rank and Percentile

The table below compares Superior to the other 807 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2023 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 30 96th
Population Density # 350 57th
Median Household Income # 681 16th
Housing Affordability Index # 595 74th
Per Capita Income # 565 30th
Diversity Index # 246 70th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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