Ashland, WI Profile: Facts, Map & Data


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Ashland, Wisconsin - Basic Facts

The City of Ashland had a population of 8,037 as of July 1, 2016. Ashland ranks in the upper quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Ashland is located at latitude 46.5818 and longitude -90.8719 in Ashland County. The formal boundaries for the City of Ashland (see map below) encompass a land area of 13.42 sq. miles and a water area of 0.28 sq. miles. Ashland County is in the Central time zone (GMT -6). The elevation is 646 feet.

While the primary coordinates for City of Ashland are located in Ashland County, it should be noted that the formal boundaries for this community also extend into and Bayfield County.

The City of Ashland (GNIS ID: 1582723) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Ashland population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2016.

Alternate Unofficial Names for Ashland: Bay City, Gichi-wiikwedong, Saint Mark, Whittlesey, Wikwedong, Zham-a-wa-mik.

Neighborhood Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting certain data.


City of Ashland, WI Boundary Map

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Boundary Maps: Ashland County | Wisconsin Counties

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Ashland, WI Data & Demographics (As of July 1, 2016)


Total Population 8,037
Population in Households 7,456
Population in Familes 5,293
Population in Group Qrtrs 581
Population Density1 599
Diversity Index2 31


Total Households 3,440
Average Household Size 2.17
Family Households 1,882
Average Family Size 3


Total Housing Units 3,902 (100%)
Owner Occupied HU 2,010 (51.5%)
Renter Occupied HU 1,430 (36.6%)
Vacant Housing Units 462 (11.8%)
Median Home Value $113,380
Average Home Value $146,741


Median Household Income $40,319
Average Household Income $52,908
Per Capita Income $23,481
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population -0.35% -0.1%
Households -0.35% -0.09%
Families -0.5% -0.19%
Median Household Income   2.0%
Per Capita Income   1.44%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

Ashland, WI - Peer Comparisons by Rank and Percentile

The table below compares Ashland to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 103 87th
Population Density1 # 412 47th
Diversity Index2 # 113 86th
Median Household Income # 653 16th
Per Capita Income # 544 30th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.