Ashwaubenon, WI Profile: Facts, Map & Data


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Ashwaubenon, Wisconsin - Basic Facts

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The Village of Ashwaubenon had a population of 17,490 as of July 1, 2016. Ashwaubenon ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Ashwaubenon is located at latitude 44.4787 and longitude -88.0911 in Brown County. The formal boundaries for the Village of Ashwaubenon (see map below) encompass a land area of 12.4 sq. miles and a water area of 0.41 sq. miles. Brown County is in the Central time zone (GMT -6). The elevation is 604 feet.

The Village of Ashwaubenon (GNIS ID: 1582725) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Ashwaubenon population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2016.

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Village of Ashwaubenon, WI Boundary Map

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Ashwaubenon, WI Data & Demographics (As of July 1, 2016)


Total Population 17,490
Population in Households 17,229
Population in Familes 13,204
Population in Group Qrtrs 261
Population Density1 1,411
Diversity Index2 27


Total Households 7,714
Average Household Size 2.23
Family Households 4,706
Average Family Size 3


Total Housing Units 8,048 (100%)
Owner Occupied HU 4,413 (54.8%)
Renter Occupied HU 3,301 (41.0%)
Vacant Housing Units 334 ( 4.2%)
Median Home Value $162,500
Average Home Value $189,827


Median Household Income $53,051
Average Household Income $69,486
Per Capita Income $30,730
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.51% 0.59%
Households 0.65% 0.67%
Families 0.56% 0.53%
Median Household Income   1.94%
Per Capita Income   1.78%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

Ashwaubenon, WI - Peer Comparisons by Rank and Percentile

The table below compares Ashwaubenon to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 47 94th
Population Density1 # 135 83rd
Diversity Index2 # 130 83rd
Median Household Income # 324 58th
Per Capita Income # 143 82nd

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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