Portage, WI Profile: Facts, Map & Data


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Portage, Wisconsin - Basic Facts

The City of Portage had a population of 10,641 as of July 1, 2016. Portage ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Portage is located at latitude 43.549 and longitude -89.4659 in Columbia County. The formal boundaries for the City of Portage (see map below) encompass a land area of 8.82 sq. miles and a water area of 0.8 sq. miles. Columbia County is in the Central time zone (GMT -6). The elevation is 791 feet.

The City of Portage (GNIS ID: 1583953) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Portage population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2016.

Alternate Unofficial Names for Portage: Portage City.

Neighborhood Data

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City of Portage, WI Boundary Map

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Portage, WI Data & Demographics (As of July 1, 2016)


Total Population 10,641
Population in Households 9,697
Population in Familes 7,216
Population in Group Qrtrs 944
Population Density1 1,206
Diversity Index2 27


Total Households 4,202
Average Household Size 2.31
Family Households 2,464
Average Family Size 3


Total Housing Units 4,621 (100%)
Owner Occupied HU 2,385 (51.6%)
Renter Occupied HU 1,816 (39.3%)
Vacant Housing Units 419 ( 9.1%)
Median Home Value $136,315
Average Home Value $160,734


Median Household Income $43,721
Average Household Income $56,676
Per Capita Income $23,530
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.49% 0.44%
Households 0.55% 0.4%
Families 0.77% 0.36%
Median Household Income   2.05%
Per Capita Income   1.56%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

Portage, WI - Peer Comparisons by Rank and Percentile

The table below compares Portage to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 85 89th
Population Density1 # 185 76th
Diversity Index2 # 135 83rd
Median Household Income # 564 27th
Per Capita Income # 539 30th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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