Wausau, WI Profile: Facts, Map & Data


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Wausau, Wisconsin - Basic Facts

The City of Wausau had a population of 39,479 as of July 1, 2016. Wausau ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Wausau is located at latitude 44.9619 and longitude -89.6435 in Marathon County. The formal boundaries for the City of Wausau (see map below) encompass a land area of 18.84 sq. miles and a water area of 1.26 sq. miles. Marathon County is in the Central time zone (GMT -6). The elevation is 1,204 feet.

The City of Wausau (GNIS ID: 1584379) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Wausau population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2016.

Alternate Unofficial Names for Wausau: Big Bull Falls, Pah-je-tak-a-ke-ning-a-ning, Wassa.

Neighborhood Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting certain data.


City of Wausau, WI Boundary Map

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Boundary Maps: Marathon County | Wisconsin Counties

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Wausau, WI Data & Demographics (As of July 1, 2016)


Total Population 39,479
Population in Households 38,424
Population in Familes 28,686
Population in Group Qrtrs 1,055
Population Density1 2,096
Diversity Index2 37


Total Households 16,734
Average Household Size 2.3
Family Households 9,547
Average Family Size 3


Total Housing Units 18,610 (100%)
Owner Occupied HU 9,510 (51.1%)
Renter Occupied HU 7,224 (38.8%)
Vacant Housing Units 1,876 (10.1%)
Median Home Value $112,771
Average Home Value $140,016


Median Household Income $41,672
Average Household Income $57,897
Per Capita Income $24,965
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.14% 0.23%
Households 0.23% 0.29%
Families 0.21% 0.21%
Median Household Income   1.18%
Per Capita Income   1.69%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

Wausau, WI - Peer Comparisons by Rank and Percentile

The table below compares Wausau to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 17 98th
Population Density1 # 60 92nd
Diversity Index2 # 80 90th
Median Household Income # 622 20th
Per Capita Income # 435 44th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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