New London, WI Profile: Facts & Data

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New London, Wisconsin - Basic Facts

The City of New London had a population of 7,269 as of July 1, 2023. New London ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for New London is located at latitude 44.3928 and longitude -88.7398 in Waupaca County. The formal boundaries for the City of New London encompass a land area of 5.55 sq. miles and a water area of 0.23 sq. miles. Waupaca County is in the Central time zone (GMT -6).

While the primary coordinates for City of New London are located in Waupaca County, it should be noted that the formal boundaries for this community also extend into and Outagamie County.

The City of New London has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.


Jump to... (On This Page!)
  1. New London 2023 Demographic Data
  2. Growth Rates for New London (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2023 Demographics
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New London, WI Data & Demographics (As of July 1, 2023)

POPULATION

Total Population 7,269 (100%)
Population in Households 7,138 (98.2%)
Population in Families 5,594 (77.0%)
Population in Group Quarters1 131 ( 1.8%)
Population Density 1,304
Diversity Index2 33
 
 

INCOME

Median Household Income $58,998
Average Household Income $82,066
% of Income for Mortgage4 18%
Per Capita Income $35,588
Wealth Index5 62
Socioeconomic Status Index6 Moderate (53.1)
 

HOUSING

Total HU (Housing Units) 3,353 (100%)
Owner Occupied HU 1,899 (56.6%)
Renter Occupied HU 1,251 (37.3%)
Vacant Housing Units 203 ( 6.1%)
Median Home Value $181,021
Average Home Value $228,910
Housing Affordability Index3 115
 

HOUSEHOLDS

Total Households 3,150
Average Household Size 2.27
Family Households 1,919
Average Family Size 3.00
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
  6. The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR

2020-2023 2023-2028
Population -0.33% -0.37%
Households -0.08% -0.10%
Families   -0.23%
Median Household Income   1.96%
Per Capita Income   2.55%
Owner Occupied HU   0.19%

New London, WI - Peer Comparisons by Rank and Percentile

The table below compares New London to the other 807 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2023 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 129 84th
Population Density # 150 82nd
Median Household Income # 573 29th
Housing Affordability Index # 443 55th
Per Capita Income # 476 41st
Diversity Index # 151 81st

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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