Madison, WI 53704 ZIP Code Profile

Related Place Profiles:
Madison, WI | Maple Bluff, WI

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ZIP Code 53704: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Madison, WI 53704

Not Acceptable, USPS
Maple Bluff, WI 53704

  • ZIP Code Type: STANDARD
  • Businesses Addresses: 1,369
  • Single Family Addresses: 14,893
  • Multi-Family Addresses: 6,300
  • County: Dane County
  • Centroid: Latitude 43.117, Longitude -89.335
  • Time Zone: Central Time Zone (UTC -6 hours)
  • Observes DST: Yes

Neighborhood Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting certain data.


53704 ZIP Code Map

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Madison, WI 53704 Data & Demographics (As of July 1, 2017)


Total Population 46,107
Daytime Population: Workers 32,549
Daytime Population: Residents 19,754
Total Daytime Population (TDP) 52,303
Ratio TDP/Total Population1 1.13
Population in Households 45,535
Population in Familes 29,895
Population in Group Qrtrs 572
Population Density2 2,017
Diversity Index3 53


Median Household Income $53,636
Average Household Income $71,459
Per Capita Income $33,338


Total Housing Units 22,541 (100%)
Owner Occupied HU 11,134 (49.4%)
Renter Occupied HU 10,235 (45.4%)
Vacant Housing Units 1,172 ( 5.2%)
Median Home Value $190,977
Average Home Value $226,363


Total Households 21,369
Average Household Size 2.13
Family Households 10,532
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.62% 0.84%
Households 0.72% 0.9%
Families 0.53% 0.77%
Median Household Income   2.9%
Per Capita Income   2.97%

Madison, WI 53704 - Peer Comparisons by Rank and Percentile

The table below compares 53704 to the other 769 ZIP Codes in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 5 99th
Population Density # 65 92nd
Diversity Index # 33 96th
Median Household Income # 431 44th
Per Capita Income # 144 81st

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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