Portage, WI 53901 ZIP Code Profile

Related Place Profiles:
Portage, WI

Camera Icon Photos of the local Portage, WI area

ZIP Code 53901: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Portage, WI 53901

  • ZIP Code Type: STANDARD
  • Businesses Addresses: 757
  • Single Family Addresses: 5,334
  • Multi-Family Addresses: 984
  • County: Columbia County
  • Centroid: Latitude 43.544, Longitude -89.473
  • Time Zone: Central Time Zone (UTC -6 hours)
  • Observes DST: Yes

ZIP Code 53901 has segments in 3 Counties (Columbia, Marquette, Sauk).

Neighborhood Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting certain data.


53901 ZIP Code Map

Search the map for:

Portage, WI 53901 Data & Demographics (As of July 1, 2016)


Total Population 14,877
Population in Households 13,809
Population in Familes 10,583
Population in Group Qrtrs 1,068
Population Density1 100
Diversity Index2 23


Total Households 5,984
Average Household Size 2.31
Family Households 3,693
Average Family Size 3


Total Housing Units 6,846 (100%)
Owner Occupied HU 3,862 (56.4%)
Renter Occupied HU 2,122 (31.0%)
Vacant Housing Units 862 (12.6%)
Median Home Value $152,967
Average Home Value $193,028


Median Household Income $47,818
Average Household Income $61,322
Per Capita Income $25,599
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.47% 0.42%
Households 0.51% 0.38%
Families 0.41% 0.34%
Median Household Income   1.76%
Per Capita Income   1.75%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

Portage, WI 53901 - Peer Comparisons by Rank and Percentile

The table below compares 53901 to the other 772 ZIP Codes in Wisconsin by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 142 82nd
Population Density1 # 289 63rd
Diversity Index2 # 176 77th
Median Household Income # 511 34th
Per Capita Income # 453 41st

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

Wisconsin Research Tools

Wisconsin Census Data Comparison Tool

Compare Wisconsin Census Data
Highest or Lowest: