Wausau, WI 54401 ZIP Code Profile

Related Place Profiles:
Rib Mountain, WI | Wausau, WI

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ZIP Code 54401: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Wausau, WI 54401

Not Acceptable, USPS
Rib Mountain, WI 54401

  • ZIP Code Type: STANDARD
  • Businesses Addresses: 1,113
  • Single Family Addresses: 12,496
  • Multi-Family Addresses: 1,034
  • County: Marathon County
  • Centroid: Latitude 44.961, Longitude -89.656
  • Time Zone: Central Time Zone (UTC -6 hours)
  • Observes DST: Yes

Neighborhood Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting certain data.


54401 ZIP Code Map

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Wausau, WI 54401 Data & Demographics (As of July 1, 2017)


Total Population 30,576
Daytime Population: Workers 28,084
Daytime Population: Residents 14,582
Total Daytime Population (TDP) 42,666
Ratio TDP/Total Population1 1.40
Population in Households 30,242
Population in Familes 23,478
Population in Group Qrtrs 334
Population Density2 359
Diversity Index3 32


Median Household Income $48,651
Average Household Income $68,175
Per Capita Income $28,809


Total Housing Units 14,056 (100%)
Owner Occupied HU 8,024 (57.1%)
Renter Occupied HU 4,810 (34.2%)
Vacant Housing Units 1,222 ( 8.7%)
Median Home Value $137,001
Average Home Value $184,416


Total Households 12,834
Average Household Size 2.36
Family Households 7,930
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population -0.02% 0.11%
Households 0.06% 0.16%
Families -0.07% 0.09%
Median Household Income   2.83%
Per Capita Income   3.04%

Wausau, WI 54401 - Peer Comparisons by Rank and Percentile

The table below compares 54401 to the other 769 ZIP Codes in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 46 94th
Population Density # 169 78th
Diversity Index # 116 85th
Median Household Income # 575 25th
Per Capita Income # 339 56th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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