Wausau, WI 54401 ZIP Code Profile

Related Place Profiles:
Rib Mountain, WI | Wausau, WI

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ZIP Code 54401: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Wausau, WI 54401

Not Acceptable, USPS
Rib Mountain, WI 54401

  • ZIP Code Type: STANDARD
  • Businesses Addresses: 1,113
  • Single Family Addresses: 12,496
  • Multi-Family Addresses: 1,034
  • County: Marathon County
  • Centroid: Latitude 44.961, Longitude -89.656
  • Time Zone: Central Time Zone (UTC -6 hours)
  • Observes DST: Yes

Neighborhood Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting certain data.


54401 ZIP Code Map

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Wausau, WI 54401 Data & Demographics (As of July 1, 2016)


Total Population 30,908
Population in Households 30,575
Population in Familes 23,864
Population in Group Qrtrs 333
Population Density1 337
Diversity Index2 32


Total Households 12,984
Average Household Size 2.35
Family Households 8,069
Average Family Size 3


Total Housing Units 14,203 (100%)
Owner Occupied HU 8,290 (58.4%)
Renter Occupied HU 4,694 (33.0%)
Vacant Housing Units 1,219 ( 8.6%)
Median Home Value $129,728
Average Home Value $174,759


Median Household Income $45,517
Average Household Income $64,813
Per Capita Income $27,418
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population -0.07% 0.07%
Households 0.05% 0.15%
Families -0.05% 0.09%
Median Household Income   2.09%
Per Capita Income   1.78%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

Wausau, WI 54401 - Peer Comparisons by Rank and Percentile

The table below compares 54401 to the other 772 ZIP Codes in Wisconsin by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 42 95th
Population Density1 # 178 77th
Diversity Index2 # 115 85th
Median Household Income # 569 26th
Per Capita Income # 328 58th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.