Pepin, WI Profile: Facts & Data

The primary coordinate point for Pepin is located at latitude 44.4411 and longitude -92.1479 in Pepin County. The formal boundaries for the Village of Pepin encompass a land area of 0.7 sq. miles and a water area of 0 sq. miles. Pepin County is in the Central time zone (GMT -6).

The Village of Pepin has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Pepin, WI Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	767 (100%)
Population in Households	767 (100.0%)
Population in Families	559 (72.9%)
Population in Group Quarters¹	0
Population Density	1,061
Diversity Index²	17


INCOME
Median Household Income	$78,164
Average Household Income	$100,402
% of Income for Mortgage⁴	18%
Per Capita Income	$51,052
Wealth Index⁵	104
Socioeconomic Status Index⁶	Moderate (57.2)

HOUSING
Total HU (Housing Units)	497 (100%)
Owner Occupied HU	310 (62.4%)
Renter Occupied HU	80 (16.1%)
Vacant Housing Units	107 (21.5%)
Median Home Value	$222,727
Average Home Value	$284,774
Housing Affordability Index³	123

HOUSEHOLDS
Total Households	390
Average Household Size	1.97
Family Households	219
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Pepin, WI - Peer Comparisons by Rank and Percentile

The table below compares Pepin to the other 808 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	0.92%	0.69%
Households	1.01%	0.56%
Families		1.93%
Median Household Income		2.85%
Per Capita Income		1.28%
Owner Occupied HU		0.38%

Variable Description	Rank	Percentile
Total Population	# 449	45th
Population Density	# 213	74th
Median Household Income	# 380	53rd
Housing Affordability Index	# 705	87th
Per Capita Income	# 146	82nd
Diversity Index	# 564	31st

Pepin, WI Profile: Facts & Data

Pepin, Wisconsin - Basic Facts

Pepin, WI Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Pepin, WI - Peer Comparisons by Rank and Percentile

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