Appleton, WI Profile: Facts & Data


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Appleton, Wisconsin - Basic Facts

The City of Appleton is the 6th largest city in Wisconsin with a population of 76,875 as of July 1, 2018. Appleton ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Appleton is located at latitude 44.2619 and longitude -88.4154 in Outagamie County. The formal boundaries for the City of Appleton (see map below) encompass a land area of 24.44 sq. miles and a water area of 0.49 sq. miles. Outagamie County is in the Central time zone (GMT -6). The elevation is 794 feet.

While the primary coordinates for City of Appleton are located in Outagamie County, it should be noted that the formal boundaries for this community also extend into Calumet County, and Winnebago County.

The City of Appleton (GNIS ID: 1582703) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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  1. Appleton 2018 Demographic Data
  2. Growth Rates for Appleton (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2018 Demographics

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Boundary Maps, Demographic Data, School Zones Review maps and data for the neighborhood, city, county, ZIP Code, and school zone. July 1, 2018, data includes home values, household income, percentage of homes owned, rented or vacant, etc.


Appleton, WI Data & Demographics (As of July 1, 2018)


Total Population 76,875
Population in Households 74,608
Population in Familes 58,134
Population in Group Qrtrs 2,267
Population Density2 3,145
Diversity Index3 36


Median Household Income $57,795
Average Household Income $75,311
Per Capita Income $30,549


Total Housing Units 32,348 (100%)
Owner Occupied HU 19,842 (61.3%)
Renter Occupied HU 10,835 (33.5%)
Vacant Housing Units 1,671 ( 5.2%)
Median Home Value $146,172
Average Home Value $181,432


Total Households 30,677
Average Household Size 2.43
Family Households 19,214
Average Family Size 3
  1. Demographics are point estimates for July 1st of the current year and each for the forecast years. See References for more information.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2018 2018-2023
Population 0.68% 0.72%
Households 0.72% 0.75%
Families 0.6% 0.64%
Median Household Income   1.44%
Per Capita Income   2.22%

Appleton, WI - Peer Comparisons by Rank and Percentile

The table below compares Appleton to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2018 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 6 99th
Population Density # 16 98th
Diversity Index # 87 89th
Median Household Income # 292 62nd
Per Capita Income # 258 67th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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