Appleton, WI Profile: Facts, Map & Data


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Appleton, Wisconsin - Basic Facts

The City of Appleton is the 6th largest city in Wisconsin with a population of 76,309 as of July 1, 2017. Appleton ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Appleton is located at latitude 44.2779 and longitude -88.3883 in Outagamie County. The formal boundaries for the City of Appleton (see map below) encompass a land area of 24.44 sq. miles and a water area of 0.49 sq. miles. Outagamie County is in the Central time zone (GMT -6). The elevation is 794 feet.

While the primary coordinates for City of Appleton are located in Outagamie County, it should be noted that the formal boundaries for this community also extend into Calumet County, and Winnebago County.

The City of Appleton (GNIS ID: 1582703) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Appleton population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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City of Appleton, WI Boundary Map

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Appleton, WI Data & Demographics (As of July 1, 2017)


Total Population 76,309
Daytime Population: Workers 52,269
Daytime Population: Residents 35,034
Total Daytime Population (TDP) 87,303
Ratio TDP/Total Population1 1.14
Population in Households 74,061
Population in Familes 58,137
Population in Group Qrtrs 2,248
Population Density2 3,122
Diversity Index3 36


Median Household Income $56,258
Average Household Income $72,757
Per Capita Income $29,520


Total Housing Units 32,161 (100%)
Owner Occupied HU 19,767 (61.5%)
Renter Occupied HU 10,687 (33.2%)
Vacant Housing Units 1,707 ( 5.3%)
Median Home Value $142,411
Average Home Value $175,878


Total Households 30,454
Average Household Size 2.43
Family Households 19,138
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.67% 0.72%
Households 0.72% 0.75%
Families 0.63% 0.67%
Median Household Income   2.46%
Per Capita Income   2.67%

Appleton, WI - Peer Comparisons by Rank and Percentile

The table below compares Appleton to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 6 99th
Population Density # 16 98th
Diversity Index # 86 89th
Median Household Income # 334 57th
Per Capita Income # 263 66th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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