White Lake, WI Profile: Facts & Data


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White Lake, Wisconsin - Basic Facts

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The Village of White Lake had a population of 375 as of July 1, 2021. White Lake ranks in the lower quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for White Lake is located at latitude 45.1572 and longitude -88.7645 in Langlade County. The formal boundaries for the Village of White Lake encompass a land area of 2.14 sq. miles and a water area of 0.29 sq. miles. Langlade County is in the Central time zone (GMT -6). The elevation is 1,283 feet.

The Village of White Lake has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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  1. White Lake 2021 Demographic Data
  2. Growth Rates for White Lake (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2021 Demographics

White Lake, WI Data & Demographics (As of July 1, 2021)


Total Population 375 (100%)
Population in Households 375 (100.0%)
Population in Families 295 (78.7%)
Population in Group Quarters1 0
Population Density 179
Diversity Index2 13


Median Household Income $44,281
Average Household Income $57,845
% of Income for Mortgage4 11%
Per Capita Income $27,560
Wealth Index5 58


Total HU (Housing Units) 223 (100%)
Owner Occupied HU 119 (53.4%)
Renter Occupied HU 46 (20.6%)
Vacant Housing Units 58 (26.0%)
Median Home Value $117,045
Average Home Value $146,581
Housing Affordability Index3 219


Total Households 165
Average Household Size 2.27
Family Households 108
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2021 2021-2026
Population 0.29% 0.27%
Households 0.5% 0.48%
Families 0.69% 0.37%
Median Household Income   1.67%
Per Capita Income   2.55%
Owner Occupied HU   0.66%

White Lake, WI - Peer Comparisons by Rank and Percentile

The table below compares White Lake to the other 778 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2021 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 592 24th
Population Density # 662 15th
Median Household Income # 723 7th
Housing Affordability Index # 620 80th
Per Capita Income # 575 26th
Diversity Index # 474 40th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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