New London, WI Profile: Facts & Data

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New London, Wisconsin - Basic Facts

The City of New London had a population of 7,726 as of 2020-2024 American Community Survey 5-Year Estimates. New London ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for New London is located at latitude 44.3928 and longitude -88.7398 in Waupaca County. The formal boundaries for the City of New London encompass a land area of 5.55 sq. miles and a water area of 0.23 sq. miles. Waupaca County is in the Central time zone (GMT -6).

While the primary coordinates for City of New London are located in Waupaca County, it should be noted that the formal boundaries for this community also extend into and Outagamie County.

The City of New London has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.


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  1. New London Demographic Data
  2. Peer Comparisons (Rank and Percentile)
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  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool
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New London, WI Data & Demographics

Source: 2020-2024 American Community Survey 5-Year Estimates

POPULATION

Total Population 7,726 (100%)
Population Density 1,386 per sq mi
Diversity Index1 21
 
 

INCOME

Median Household Income $60,612
Per Capita Income $32,558
Median Home Value $174,800
 

HOUSING

Total HU (Housing Units) 3,473 (100%)
Owner Occupied HU 1,748 (50.3%)
Renter Occupied HU 1,615 (46.5%)
Vacant Housing Units 110 (3.2%)
 

HOUSEHOLDS

Total Households 3,363
Average Household Size 2.26
Family Households 2,018 (60.0%)
NOTES
  1. The Diversity Index estimates the likelihood that two persons chosen at random from the same area belong to different race or ethnic groups, based on five groups: Hispanic/Latino, Non-Hispanic White, Non-Hispanic Black, Non-Hispanic Asian, and Non-Hispanic Other/Multiracial. A value of 0 indicates the population belongs entirely to one group. Higher values indicate a more evenly mixed population. Calculated from U.S. Census Bureau ACS 5-year estimates (table B03002).

New London, WI - Peer Comparisons by Rank and Percentile

The table below compares New London to the other 808 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using 2020-2024 American Community Survey 5-Year Estimates data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 127 84th
Population Density # 135 83rd
Median Household Income # 561 31st
Per Capita Income # 575 29th
Diversity Index # 322 60th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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