New London, WI Profile: Facts & Data


New London Local Links & Resources:
Resources | ALL New London Content
Planning to visit New London? See Local Hotels

Also See: New London, WI ZIP Codes & ZIP Code Maps

New London, Wisconsin - Basic Facts

Quick & Easy Tools

The City of New London had a population of 7,155 as of July 1, 2021. New London ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for New London is located at latitude 44.3928 and longitude -88.7398 in Waupaca County. The formal boundaries for the City of New London encompass a land area of 5.55 sq. miles and a water area of 0.23 sq. miles. Waupaca County is in the Central time zone (GMT -6). The elevation is 764 feet.

While the primary coordinates for City of New London are located in Waupaca County, it should be noted that the formal boundaries for this community also extend into and Outagamie County.

The City of New London has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Jump to... (On This Page!)
  1. New London 2021 Demographic Data
  2. Growth Rates for New London (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2021 Demographics

New London, WI Data & Demographics (As of July 1, 2021)


Total Population 7,155 (100%)
Population in Households 7,031 (98.3%)
Population in Families 5,505 (76.9%)
Population in Group Quarters1 124 ( 1.7%)
Population Density 1,290
Diversity Index2 32


Median Household Income $53,949
Average Household Income $70,842
% of Income for Mortgage4 12%
Per Capita Income $29,784
Wealth Index5 63


Total HU (Housing Units) 3,373 (100%)
Owner Occupied HU 1,900 (56.3%)
Renter Occupied HU 1,127 (33.4%)
Vacant Housing Units 346 (10.3%)
Median Home Value $153,781
Average Home Value $193,444
Housing Affordability Index3 183


Total Households 3,027
Average Household Size 2.32
Family Households 1,893
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2021 2021-2026
Population -0.17% -0.16%
Households -0.03% -0.05%
Families -0.05% -0.13%
Median Household Income   1.62%
Per Capita Income   2.07%
Owner Occupied HU   0.24%

New London, WI - Peer Comparisons by Rank and Percentile

The table below compares New London to the other 778 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2021 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 128 84th
Population Density # 158 80th
Median Household Income # 544 30th
Housing Affordability Index # 398 51st
Per Capita Income # 457 41st
Diversity Index # 126 84th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

New London, WI - Most Popular Things to Do

Also See: Nearby Hotels | Driving Directions

Use HTL Address Research for a Wisconsin Address and get...

Boundary Maps, Demographic Data, School Zones Review maps and data for the neighborhood, city, county, ZIP Code, and school zone. July 1, 2021, data includes home values, household income, percentage of homes owned, rented or vacant, etc.

Quick & Easy Ways to...

  1. Get Current Demographic Data for Cities, Towns, and ZIP Codes
  2. View Boundary Maps, for Cities, Towns, and ZIP Codes
  3. Locate Physical, Cultural, and Historical Features

Wisconsin Census Data Comparison Tool

Compare Wisconsin July 1, 2021 Data
Highest or Lowest: