New London, WI Profile: Facts & Data

The City of New London had a population of 7,336 as of July 1, 2024. New London ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for New London is located at latitude 44.3928 and longitude -88.7398 in Waupaca County. The formal boundaries for the City of New London encompass a land area of 5.55 sq. miles and a water area of 0.23 sq. miles. Waupaca County is in the Central time zone (GMT -6).

While the primary coordinates for City of New London are located in Waupaca County, it should be noted that the formal boundaries for this community also extend into and Outagamie County.

The City of New London has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

New London, WI Data & Demographics (As of July 1, 2024)

POPULATION
Total Population	7,336 (100%)
Population in Households	7,215 (98.4%)
Population in Families	5,406 (73.7%)
Population in Group Quarters¹	121 ( 1.6%)
Population Density	1,316
Diversity Index²	36


INCOME
Median Household Income	$59,404
Average Household Income	$78,569
% of Income for Mortgage⁴	20%
Per Capita Income	$34,352
Wealth Index⁵	57
Socioeconomic Status Index⁶	Moderate (48.8)

HOUSING
Total HU (Housing Units)	3,410 (100%)
Owner Occupied HU	2,020 (59.2%)
Renter Occupied HU	1,185 (34.8%)
Vacant Housing Units	205 ( 6.0%)
Median Home Value	$191,043
Average Home Value	$241,646
Housing Affordability Index³	113

HOUSEHOLDS
Total Households	3,205
Average Household Size	2.25
Family Households	1,896
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

New London, WI - Peer Comparisons by Rank and Percentile

The table below compares New London to the other 807 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2024 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2024	2024-2029
Population	-0.04%	-0.01%
Households	0.35%	0.37%
Families		0.09%
Median Household Income		1.60%
Per Capita Income		2.19%
Owner Occupied HU		0.93%

Variable Description	Rank	Percentile
Total Population	# 130	84th
Population Density	# 145	82nd
Median Household Income	# 644	20th
Housing Affordability Index	# 557	69th
Per Capita Income	# 596	26th
Diversity Index	# 147	82nd

New London, WI Profile: Facts & Data

New London, Wisconsin - Basic Facts

New London, WI Data & Demographics (As of July 1, 2024)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

New London, WI - Peer Comparisons by Rank and Percentile

New London, WI - Most Popular Things to Do

Use HTL Address Research for a Wisconsin Address and get...

Quick & Easy Ways to...

Wisconsin Census Data Comparison Tool

Waupaca County