New London, WI Profile: Facts, Map & Data


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New London, Wisconsin - Basic Facts

The City of New London had a population of 7,176 as of July 1, 2017. New London ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for New London is located at latitude 44.3959 and longitude -88.7386 in Waupaca County. The formal boundaries for the City of New London (see map below) encompass a land area of 5.55 sq. miles and a water area of 0.23 sq. miles. Waupaca County is in the Central time zone (GMT -6). The elevation is 764 feet.

While the primary coordinates for City of New London are located in Waupaca County, it should be noted that the formal boundaries for this community also extend into and Outagamie County.

The City of New London (GNIS ID: 1583813) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with New London population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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City of New London, WI Boundary Map

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New London, WI Data & Demographics (As of July 1, 2017)


Total Population 7,176
Daytime Population: Workers 4,086
Daytime Population: Residents 3,555
Total Daytime Population (TDP) 7,641
Ratio TDP/Total Population1 1.06
Population in Households 7,042
Population in Familes 5,551
Population in Group Qrtrs 134
Population Density2 1,292
Diversity Index3 30


Median Household Income $52,978
Average Household Income $62,676
Per Capita Income $26,259


Total Housing Units 3,364 (100%)
Owner Occupied HU 1,815 (54.0%)
Renter Occupied HU 1,185 (35.2%)
Vacant Housing Units 365 (10.9%)
Median Home Value $128,892
Average Home Value $146,582


Total Households 2,999
Average Household Size 2.35
Family Households 1,901
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population -0.23% -0.11%
Households -0.18% -0.09%
Families -0.02% -0.15%
Median Household Income   1.33%
Per Capita Income   2.3%

New London, WI - Peer Comparisons by Rank and Percentile

The table below compares New London to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 121 84th
Population Density # 161 79th
Diversity Index # 119 85th
Median Household Income # 424 45th
Per Capita Income # 447 42nd

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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