River Falls, WI Profile: Facts & Data

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River Falls, Wisconsin - Basic Facts

The City of River Falls had a population of 15,942 as of July 1, 2019. River Falls ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for River Falls is located at latitude 44.8614 and longitude -92.6238 in Pierce County. The formal boundaries for the City of River Falls encompass a land area of 6.52 sq. miles and a water area of 0.08 sq. miles. Pierce County is in the Central time zone (GMT -6). The elevation is 896 feet.

While the primary coordinates for City of River Falls are located in Pierce County, it should be noted that the formal boundaries for this community also extend into and St. Croix County.

The City of River Falls (GNIS ID: 1584041) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Alternate Unofficial Names for River Falls: Greenwood, Kinnickinnic.

Jump to... (On This Page!)
  1. River Falls 2019 Demographic Data
  2. Growth Rates for River Falls (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2019 Demographics

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Boundary Maps, Demographic Data, School Zones Review maps and data for the neighborhood, city, county, ZIP Code, and school zone. July 1, 2019, data includes home values, household income, percentage of homes owned, rented or vacant, etc.


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River Falls, WI Data & Demographics (As of July 1, 2019)

HOUSING AFFORDABILITY INDEX

River Falls, WI Housing Affordability Index is 123
State of Wisconsin Housing Affordability Index is 127
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.

WEALTH INDEX

River Falls, WI Wealth Index is 82
State of Wisconsin Wealth Index is 88
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

These new demographic attributes are availiable for Neighborhoods, Cities, Counties, and ZIP Codes.

More Tools and Resources:

  1. For information about schools and school attendance zones, use the HTL Address Tool
  2. Our new HTL Neighborhood Explorer provides lots of detail about any neighborhood.
  3. The new 2-Minute Introduction and Concise Guide to Big Data which will help you make the most effective use of HomeTownLocator Tools.
  4. See the References & Data Sources page for more information about methodology and sources of data.
  5. See the Wisconsin COVID-19 Data and US COVID-19 Data for more information on the spread of the novel coronavirus.

POPULATION

Total Population 15,942 (100%)
Population in Households 13,689 (85.9%)
Population in Families 9,165 (57.5%)
Population in Group Quarters1 2,253 (14.1%)
Population Density 2,284
Diversity Index2 17
 

INCOME

Median Household Income $63,142
Average Household Income $82,156
Per Capita Income $28,650
Wealth Index4 82

HOUSING

Total Housing Units 5,972 (100%)
Owner Occupied HU 3,375 (56.5%)
Renter Occupied HU 2,281 (38.2%)
Vacant Housing Units 315 ( 5.3%)
Median Home Value $220,603
Housing Affordability Index3 123
 

HOUSEHOLDS

Total Households 5,657
Average Household Size 2.42
Family Households 3,230
Average Family Size 3
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

GROWTH RATE / YEAR

2010-2019 2019-2024
Population 0.61% 0.74%
Households 0.96% 0.91%
Families 1.42% 0.82%
Median Household Income   2.12%
Per Capita Income   2.11%

River Falls, WI - Peer Comparisons by Rank and Percentile

The table below compares River Falls to the other 778 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2019 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 54 93rd
Population Density # 49 94th
Diversity Index # 297 62nd
Median Household Income # 257 67th
Per Capita Income # 403 48th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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