River Falls, WI Profile: Facts, Map & Data


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River Falls, Wisconsin - Basic Facts

The City of River Falls had a population of 15,525 as of July 1, 2017. River Falls ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for River Falls is located at latitude 44.8592 and longitude -92.6216 in Pierce County. The formal boundaries for the City of River Falls (see map below) encompass a land area of 6.52 sq. miles and a water area of 0.08 sq. miles. Pierce County is in the Central time zone (GMT -6). The elevation is 896 feet.

While the primary coordinates for City of River Falls are located in Pierce County, it should be noted that the formal boundaries for this community also extend into and St. Croix County.

The City of River Falls (GNIS ID: 1584041) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with River Falls population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

Alternate Unofficial Names for River Falls: Greenwood, Kinnickinnic.

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City of River Falls, WI Boundary Map

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River Falls, WI Data & Demographics (As of July 1, 2017)


Total Population 15,525
Daytime Population: Workers 5,638
Daytime Population: Residents 6,414
Total Daytime Population (TDP) 12,052
Ratio TDP/Total Population1 0.78
Population in Households 13,236
Population in Familes 8,903
Population in Group Qrtrs 2,289
Population Density2 2,382
Diversity Index3 16


Median Household Income $58,663
Average Household Income $73,063
Per Capita Income $26,464


Total Housing Units 5,800 (100%)
Owner Occupied HU 3,054 (52.7%)
Renter Occupied HU 2,418 (41.7%)
Vacant Housing Units 329 ( 5.7%)
Median Home Value $203,781
Average Home Value $228,838


Total Households 5,471
Average Household Size 2.42
Family Households 3,139
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.48% 0.59%
Households 0.84% 0.73%
Families 1.53% 0.69%
Median Household Income   3.78%
Per Capita Income   3.04%

River Falls, WI - Peer Comparisons by Rank and Percentile

The table below compares River Falls to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 53 93rd
Population Density # 37 95th
Diversity Index # 322 59th
Median Household Income # 274 65th
Per Capita Income # 428 45th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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