River Falls, WI Profile: Facts & Data


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River Falls, Wisconsin - Basic Facts

The City of River Falls had a population of 15,628 as of July 1, 2018. River Falls ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for River Falls is located at latitude 44.8614 and longitude -92.6238 in Pierce County. The formal boundaries for the City of River Falls encompass a land area of 6.52 sq. miles and a water area of 0.08 sq. miles. Pierce County is in the Central time zone (GMT -6). The elevation is 896 feet.

While the primary coordinates for City of River Falls are located in Pierce County, it should be noted that the formal boundaries for this community also extend into and St. Croix County.

The City of River Falls (GNIS ID: 1584041) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Alternate Unofficial Names for River Falls: Greenwood, Kinnickinnic.

Jump to... (On This Page!)
  1. River Falls 2018 Demographic Data
  2. Growth Rates for River Falls (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2018 Demographics

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River Falls, WI Data & Demographics (As of July 1, 2018)


Total Population 15,628
Population in Households 13,375
Population in Familes 8,893
Population in Group Qrtrs 2,253
Population Density2 2,398
Diversity Index3 16


Median Household Income $61,465
Average Household Income $78,858
Per Capita Income $28,547


Total Housing Units 5,873 (100%)
Owner Occupied HU 3,094 (52.7%)
Renter Occupied HU 2,437 (41.5%)
Vacant Housing Units 342 ( 5.8%)
Median Home Value $209,848
Average Home Value $237,746


Total Households 5,531
Average Household Size 2.42
Family Households 3,160
Average Family Size 3
  1. Demographics are point estimates for July 1st of the current year and each for the forecast years. See References for more information.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2018 2018-2023
Population 0.5% 0.77%
Households 0.87% 0.96%
Families 1.42% 0.88%
Median Household Income   1.99%
Per Capita Income   2.4%

River Falls, WI - Peer Comparisons by Rank and Percentile

The table below compares River Falls to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2018 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 53 93rd
Population Density # 37 95th
Diversity Index # 321 59th
Median Household Income # 238 69th
Per Capita Income # 340 56th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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Compare Wisconsin July 1, 2018 Data
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