Oconomowoc, WI Profile: Facts, Map & Data


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Oconomowoc, Wisconsin - Basic Facts

The City of Oconomowoc had a population of 16,930 as of July 1, 2017. Oconomowoc ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Oconomowoc is located at latitude 43.1004 and longitude -88.4927 in Waukesha County. The formal boundaries for the City of Oconomowoc (see map below) encompass a land area of 11.52 sq. miles and a water area of 0.67 sq. miles. Waukesha County is in the Central time zone (GMT -6). The elevation is 863 feet.

The City of Oconomowoc (GNIS ID: 1583847) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Oconomowoc population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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City of Oconomowoc, WI Boundary Map

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Oconomowoc, WI Data & Demographics (As of July 1, 2017)


Total Population 16,930
Daytime Population: Workers 9,152
Daytime Population: Residents 8,224
Total Daytime Population (TDP) 17,376
Ratio TDP/Total Population1 1.03
Population in Households 16,669
Population in Familes 13,925
Population in Group Qrtrs 261
Population Density2 1,470
Diversity Index3 17


Median Household Income $77,937
Average Household Income $95,287
Per Capita Income $37,665


Total Housing Units 7,067 (100%)
Owner Occupied HU 4,697 (66.5%)
Renter Occupied HU 1,986 (28.1%)
Vacant Housing Units 384 ( 5.4%)
Median Home Value $253,588
Average Home Value $303,460


Total Households 6,683
Average Household Size 2.49
Family Households 4,590
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.99% 0.75%
Households 0.91% 0.73%
Families 1.0% 0.67%
Median Household Income   1.65%
Per Capita Income   2.34%

Oconomowoc, WI - Peer Comparisons by Rank and Percentile

The table below compares Oconomowoc to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 48 94th
Population Density # 126 84th
Diversity Index # 293 63rd
Median Household Income # 57 93rd
Per Capita Income # 66 92nd

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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