Appleton, WI Profile: Facts & Data

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Appleton, Wisconsin - Basic Facts

The City of Appleton is the 6th largest city in Wisconsin with a population of 76,728 as of July 1, 2019. Appleton ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Appleton is located at latitude 44.2619 and longitude -88.4154 in Outagamie County. The formal boundaries for the City of Appleton encompass a land area of 24.44 sq. miles and a water area of 0.49 sq. miles. Outagamie County is in the Central time zone (GMT -6). The elevation is 794 feet.

While the primary coordinates for City of Appleton are located in Outagamie County, it should be noted that the formal boundaries for this community also extend into Calumet County, and Winnebago County.

The City of Appleton (GNIS ID: 1582703) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.


Jump to... (On This Page!)
  1. Appleton 2019 Demographic Data
  2. Growth Rates for Appleton (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2019 Demographics

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Boundary Maps, Demographic Data, School Zones Review maps and data for the neighborhood, city, county, ZIP Code, and school zone. July 1, 2019, data includes home values, household income, percentage of homes owned, rented or vacant, etc.


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Appleton, WI Data & Demographics (As of July 1, 2019)

HOUSING AFFORDABILITY INDEX

Appleton, WI Housing Affordability Index is 171
State of Wisconsin Housing Affordability Index is 127
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.

WEALTH INDEX

Appleton, WI Wealth Index is 80
State of Wisconsin Wealth Index is 88
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

These new demographic attributes are availiable for Neighborhoods, Cities, Counties, and ZIP Codes.

More Tools and Resources:

  1. For information about schools and school attendance zones, use the HTL Address Tool
  2. Our new HTL Neighborhood Explorer provides lots of detail about any neighborhood.
  3. The new 2-Minute Introduction and Concise Guide to Big Data which will help you make the most effective use of HomeTownLocator Tools.
  4. See the References & Data Sources page for more information about methodology and sources of data.
  5. See the Wisconsin COVID-19 Data and US COVID-19 Data for more information on the spread of the novel coronavirus.

POPULATION

Total Population 76,728 (100%)
Population in Households 74,451 (97.0%)
Population in Families 58,210 (75.9%)
Population in Group Quarters1 2,277 ( 3.0%)
Population Density 3,137
Diversity Index2 37
 

INCOME

Median Household Income $58,457
Average Household Income $77,929
Per Capita Income $31,432
Wealth Index4 80

HOUSING

Total Housing Units 32,424 (100%)
Owner Occupied HU 20,161 (62.2%)
Renter Occupied HU 10,592 (32.7%)
Vacant Housing Units 1,670 ( 5.2%)
Median Home Value $145,789
Housing Affordability Index3 171
 

HOUSEHOLDS

Total Households 30,754
Average Household Size 2.42
Family Households 19,227
Average Family Size 3
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

GROWTH RATE / YEAR

2010-2019 2019-2024
Population 0.59% 0.65%
Households 0.67% 0.7%
Families 0.54% 0.61%
Median Household Income   2.17%
Per Capita Income   2.42%

Appleton, WI - Peer Comparisons by Rank and Percentile

The table below compares Appleton to the other 778 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2019 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 6 99th
Population Density # 17 98th
Diversity Index # 86 89th
Median Household Income # 344 56th
Per Capita Income # 272 65th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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