Wausau, WI 54401 ZIP Code Profile

Related Place Profiles:
Rib Mountain, WI | Wausau, WI

ZIP Code 54401: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Wausau, WI 54401

Not Acceptable, USPS
Rib Mountain, WI 54401

  • ZIP Code Type: STANDARD
  • County: Marathon County
  • Centroid: Latitude 44.961, Longitude -89.656
  • Time Zone: Central Time Zone (UTC -6 hours)
  • Observes DST: Yes
  • Businesses Addresses: 1,121
  • PO Box Addresses: 0
  • Residential Addresses: 13,620
    • Multi-Family Addresses: 1,027
    • Single Family Addresses: 12,593

The ZIP Code maps and database are updated 4 times per year.
Database updated: August 1, 2018, Maps updated: August 1, 2018.

EXTREMELY LOCAL Demographic Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting demographic data.


Wausau, WI 54401 Data & Demographics (As of July 1, 2018)


Total Population 30,603
Population in Households 30,280
Population in Familes 23,331
Population in Group Qrtrs 323
Population Density2 361
Diversity Index3 32


Median Household Income $50,303
Average Household Income $71,230
Per Capita Income $30,159


Total Housing Units 14,053 (100%)
Owner Occupied HU 8,312 (59.1%)
Renter Occupied HU 4,565 (32.5%)
Vacant Housing Units 1,176 ( 8.4%)
Median Home Value $139,123
Average Home Value $190,881


Total Households 12,877
Average Household Size 2.35
Family Households 7,926
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population -0.05% 0.09%
Households 0.06% 0.17%
Families -0.11% 0.07%
Median Household Income   1.49%
Per Capita Income   2.55%

Wausau, WI 54401 - Peer Comparisons by Rank and Percentile

The table below compares 54401 to the other 767 ZIP Codes in Wisconsin by rank and percentile using July 1, 2018 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 45 94th
Population Density # 166 78th
Diversity Index # 115 85th
Median Household Income # 550 28th
Per Capita Income # 307 60th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

Wisconsin Research Tools

Wisconsin Census Data Comparison Tool

Compare Wisconsin Census Data
Highest or Lowest: