Superior, WI Profile: Facts, Map & Data


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Superior, Wisconsin - Basic Facts

The City of Superior had a population of 27,581 as of July 1, 2016. Superior ranks in the upper quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Superior is located at latitude 46.6991 and longitude -92.062 in Douglas County. The formal boundaries for the City of Superior (see map below) encompass a land area of 36.96 sq. miles and a water area of 18.69 sq. miles. Douglas County is in the Central time zone (GMT -6). The elevation is 643 feet.

The City of Superior (GNIS ID: 1584257) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Superior population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2016.

Alternate Unofficial Names for Superior: Gete-oodenaang.

Neighborhood Data

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City of Superior, WI Boundary Map

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Superior, WI Data & Demographics (As of July 1, 2016)


Total Population 27,581
Population in Households 26,428
Population in Familes 18,784
Population in Group Qrtrs 1,153
Population Density1 746
Diversity Index2 21


Total Households 11,792
Average Household Size 2.24
Family Households 6,582
Average Family Size 3


Total Housing Units 12,635 (100%)
Owner Occupied HU 6,547 (51.8%)
Renter Occupied HU 5,245 (41.5%)
Vacant Housing Units 843 ( 6.7%)
Median Home Value $113,512
Average Home Value $138,323


Median Household Income $39,385
Average Household Income $52,490
Per Capita Income $23,102
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.2% 0.24%
Households 0.17% 0.21%
Families 0.08% 0.12%
Median Household Income   0.38%
Per Capita Income   1.49%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

Superior, WI - Peer Comparisons by Rank and Percentile

The table below compares Superior to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 27 97th
Population Density1 # 348 55th
Diversity Index2 # 194 75th
Median Household Income # 670 14th
Per Capita Income # 562 28th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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