River Falls, WI Profile: Facts, Map & Data


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River Falls, Wisconsin - Basic Facts

The City of River Falls had a population of 15,296 as of July 1, 2016. River Falls ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for River Falls is located at latitude 44.8592 and longitude -92.6216 in Pierce County. The formal boundaries for the City of River Falls (see map below) encompass a land area of 6.52 sq. miles and a water area of 0.08 sq. miles. Pierce County is in the Central time zone (GMT -6). The elevation is 896 feet.

While the primary coordinates for City of River Falls are located in Pierce County, it should be noted that the formal boundaries for this community also extend into and St. Croix County.

The City of River Falls (GNIS ID: 1584041) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with River Falls population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2016.

Alternate Unofficial Names for River Falls: Greenwood, Kinnickinnic.

Neighborhood Data

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City of River Falls, WI Boundary Map

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Boundary Maps: Pierce County | Wisconsin Counties

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River Falls, WI Data & Demographics (As of July 1, 2016)


Total Population 15,296
Population in Households 12,992
Population in Familes 8,766
Population in Group Qrtrs 2,304
Population Density1 2,347
Diversity Index2 15


Total Households 5,379
Average Household Size 2.42
Family Households 3,092
Average Family Size 3


Total Housing Units 5,664 (100%)
Owner Occupied HU 3,066 (54.1%)
Renter Occupied HU 2,313 (40.8%)
Vacant Housing Units 285 ( 5.0%)
Median Home Value $196,669
Average Home Value $220,742


Median Household Income $54,533
Average Household Income $68,404
Per Capita Income $24,782
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.31% 0.54%
Households 0.7% 0.7%
Families 1.53% 0.66%
Median Household Income   2.62%
Per Capita Income   2.0%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

River Falls, WI - Peer Comparisons by Rank and Percentile

The table below compares River Falls to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 54 93rd
Population Density1 # 37 95th
Diversity Index2 # 315 59th
Median Household Income # 289 63rd
Per Capita Income # 447 42nd

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.