Ashland, WI Profile: Facts & Data

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Ashland, Wisconsin - Basic Facts

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The City of Ashland had a population of 7,820 as of July 1, 2022. Ashland ranks in the upper quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Ashland is located at latitude 46.5924 and longitude -90.8838 in Ashland County. The formal boundaries for the City of Ashland encompass a land area of 13.42 sq. miles and a water area of 0.28 sq. miles. Ashland County is in the Central time zone (GMT -6). The elevation is 646 feet.

While the primary coordinates for City of Ashland are located in Ashland County, it should be noted that the formal boundaries for this community also extend into and Bayfield County.

The City of Ashland has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Alternate Unofficial Names for Ashland: Bay City, Gichi-wiikwedong, Saint Mark, Whittlesey, Wikwedong, Zham-a-wa-mik.

Jump to... (On This Page!)
  1. Ashland 2022 Demographic Data
  2. Growth Rates for Ashland (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2022 Demographics
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Ashland, WI Data & Demographics (As of July 1, 2022)

POPULATION

Total Population 7,820 (100%)
Population in Households 7,226 (92.4%)
Population in Families 5,057 (64.7%)
Population in Group Quarters1 594 ( 7.6%)
Population Density 585
Diversity Index2 38
 
 

INCOME

Median Household Income $47,642
Average Household Income $66,881
% of Income for Mortgage4 14%
Per Capita Income $29,485
Wealth Index5 51
 

HOUSING

Total HU (Housing Units) 3,861 (100%)
Owner Occupied HU 2,026 (52.5%)
Renter Occupied HU 1,404 (36.4%)
Vacant Housing Units 431 (11.2%)
Median Home Value $124,646
Average Home Value $148,915
Housing Affordability Index3 158
 

HOUSEHOLDS

Total Households 3,430
Average Household Size 2.11
Family Households 1,815
Average Family Size 3.00
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

GROWTH RATE / YEAR

2020-2022 2022-2027
Population -0.50% -0.17%
Households -0.21% -0.08%
Families   -0.18%
Median Household Income   2.37%
Per Capita Income   2.32%
Owner Occupied HU   0.30%

Ashland, WI - Peer Comparisons by Rank and Percentile

The table below compares Ashland to the other 806 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2022 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 122 85th
Population Density # 415 49th
Median Household Income # 765 5th
Housing Affordability Index # 481 60th
Per Capita Income # 693 14th
Diversity Index # 121 85th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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