Ashland, WI Profile: Facts, Map & Data


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Ashland, Wisconsin - Basic Facts

The City of Ashland had a population of 7,948 as of July 1, 2017. Ashland ranks in the upper quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Ashland is located at latitude 46.5818 and longitude -90.8719 in Ashland County. The formal boundaries for the City of Ashland (see map below) encompass a land area of 13.42 sq. miles and a water area of 0.28 sq. miles. Ashland County is in the Central time zone (GMT -6). The elevation is 646 feet.

While the primary coordinates for City of Ashland are located in Ashland County, it should be noted that the formal boundaries for this community also extend into and Bayfield County.

The City of Ashland (GNIS ID: 1582723) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Ashland population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

Alternate Unofficial Names for Ashland: Bay City, Gichi-wiikwedong, Saint Mark, Whittlesey, Wikwedong, Zham-a-wa-mik.

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City of Ashland, WI Boundary Map

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Ashland, WI Data & Demographics (As of July 1, 2017)


Total Population 7,948
Daytime Population: Workers 6,431
Daytime Population: Residents 3,952
Total Daytime Population (TDP) 10,383
Ratio TDP/Total Population1 1.31
Population in Households 7,386
Population in Familes 5,221
Population in Group Qrtrs 562
Population Density2 592
Diversity Index3 32


Median Household Income $43,785
Average Household Income $57,407
Per Capita Income $25,309


Total Housing Units 3,900 (100%)
Owner Occupied HU 1,944 (49.8%)
Renter Occupied HU 1,447 (37.1%)
Vacant Housing Units 509 (13.1%)
Median Home Value $114,823
Average Home Value $151,865


Total Households 3,391
Average Household Size 2.18
Family Households 1,849
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population -0.46% -0.55%
Households -0.5% -0.62%
Families -0.67% -0.74%
Median Household Income   1.4%
Per Capita Income   2.15%

Ashland, WI - Peer Comparisons by Rank and Percentile

The table below compares Ashland to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 108 86th
Population Density # 416 46th
Diversity Index # 108 86th
Median Household Income # 634 18th
Per Capita Income # 517 33rd

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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