New Auburn, WI Profile: Facts & Data


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New Auburn, Wisconsin - Basic Facts

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The Village of New Auburn had a population of 587 as of July 1, 2021. New Auburn ranks in the lower quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for New Auburn is located at latitude 45.2041 and longitude -91.5582 in Chippewa County. The formal boundaries for the Village of New Auburn encompass a land area of 3.34 sq. miles and a water area of 0 sq. miles. Chippewa County is in the Central time zone (GMT -6). The elevation is 1,102 feet.

While the primary coordinates for Village of New Auburn are located in Chippewa County, it should be noted that the formal boundaries for this community also extend into and Barron County.

The Village of New Auburn has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Alternate Unofficial Names for New Auburn: Cartwright, Cartwrights Mill.

Jump to... (On This Page!)
  1. New Auburn 2021 Demographic Data
  2. Growth Rates for New Auburn (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2021 Demographics

New Auburn, WI Data & Demographics (As of July 1, 2021)


Total Population 587 (100%)
Population in Households 587 (100.0%)
Population in Families 491 (83.6%)
Population in Group Quarters1 0
Population Density 172
Diversity Index2 10


Median Household Income $62,287
Average Household Income $74,522
% of Income for Mortgage4 12%
Per Capita Income $28,346
Wealth Index5 66


Total HU (Housing Units) 253 (100%)
Owner Occupied HU 197 (77.9%)
Renter Occupied HU 38 (15.0%)
Vacant Housing Units 18 ( 7.1%)
Median Home Value $180,357
Average Home Value $247,727
Housing Affordability Index3 214


Total Households 235
Average Household Size 2.5
Family Households 168
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2021 2021-2026
Population 0.66% 0.61%
Households 0.79% 0.75%
Families 1.76% 0.7%
Median Household Income   1.83%
Per Capita Income   2.69%
Owner Occupied HU   0.9%

New Auburn, WI - Peer Comparisons by Rank and Percentile

The table below compares New Auburn to the other 778 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2021 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 501 35th
Population Density # 665 15th
Median Household Income # 337 57th
Housing Affordability Index # 592 76th
Per Capita Income # 536 31st
Diversity Index # 620 20th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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