Madison, WI Profile: Facts & Data

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Madison, Wisconsin - Basic Facts

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The City of Madison is the 2nd largest city in Wisconsin with a population of 265,230 as of July 1, 2021. Madison ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Madison is located at latitude 43.0731 and longitude -89.4012 in Dane County. The formal boundaries for the City of Madison encompass a land area of 76.69 sq. miles and a water area of 17.23 sq. miles. Dane County is in the Central time zone (GMT -6). The elevation is 873 feet.

The City of Madison has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.


Jump to... (On This Page!)
  1. Madison 2021 Demographic Data
  2. Growth Rates for Madison (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2021 Demographics
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Madison, WI Data & Demographics (As of July 1, 2021)

POPULATION

Total Population 265,230 (100%)
Population in Households 254,349 (95.9%)
Population in Families 151,636 (57.2%)
Population in Group Quarters1 10,881 ( 4.1%)
Population Density 3,343
Diversity Index2 50
 
 

INCOME

Median Household Income $67,264
Average Household Income $89,654
% of Income for Mortgage4 17%
Per Capita Income $40,134
Wealth Index5 84
 

HOUSING

Total HU (Housing Units) 124,430 (100%)
Owner Occupied HU 54,535 (43.8%)
Renter Occupied HU 63,686 (51.2%)
Vacant Housing Units 6,209 ( 5.0%)
Median Home Value $265,882
Average Home Value $307,618
Housing Affordability Index3 121
 

HOUSEHOLDS

Total Households 118,221
Average Household Size 2.15
Family Households 52,973
Average Family Size 3
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

GROWTH RATE / YEAR

2010-2021 2021-2026
Population 1.17% 1.28%
Households 1.29% 1.39%
Families 0.93% 1.18%
Median Household Income   2.48%
Per Capita Income   2.27%
Owner Occupied HU   1.62%

Madison, WI - Peer Comparisons by Rank and Percentile

The table below compares Madison to the other 778 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2021 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 2 100th
Population Density # 12 99th
Median Household Income # 256 67th
Housing Affordability Index # 64 8th
Per Capita Income # 93 88th
Diversity Index # 36 95th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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