Madison, WI Profile: Facts, Map & Data


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Madison, Wisconsin - Basic Facts

The City of Madison is the 2nd largest city in Wisconsin with a population of 250,805 as of July 1, 2017. Madison ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Madison is located at latitude 43.0878 and longitude -89.4299 in Dane County. The formal boundaries for the City of Madison (see map below) encompass a land area of 76.69 sq. miles and a water area of 17.23 sq. miles. Dane County is in the Central time zone (GMT -6). The elevation is 873 feet.

The City of Madison (GNIS ID: 1583625) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Madison population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

Neighborhood Data

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City of Madison, WI Boundary Map

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Boundary Maps: Dane County | Wisconsin Counties

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Madison, WI Data & Demographics (As of July 1, 2017)


Total Population 250,805
Daytime Population: Workers 211,005
Daytime Population: Residents 106,481
Total Daytime Population (TDP) 317,486
Ratio TDP/Total Population1 1.27
Population in Households 240,125
Population in Familes 145,288
Population in Group Qrtrs 10,680
Population Density2 3,270
Diversity Index3 49


Median Household Income $57,544
Average Household Income $78,378
Per Capita Income $35,132


Total Housing Units 117,536 (100%)
Owner Occupied HU 51,033 (43.4%)
Renter Occupied HU 60,168 (51.2%)
Vacant Housing Units 6,335 ( 5.4%)
Median Home Value $230,126
Average Home Value $268,714


Total Households 111,201
Average Household Size 2.16
Family Households 50,903
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 1.05% 1.11%
Households 1.17% 1.21%
Families 0.91% 1.05%
Median Household Income   3.32%
Per Capita Income   2.91%

Madison, WI - Peer Comparisons by Rank and Percentile

The table below compares Madison to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 2 100th
Population Density # 14 98th
Diversity Index # 34 96th
Median Household Income # 300 61st
Per Capita Income # 93 88th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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