Sturgeon Bay, WI Profile: Facts & Data

Sturgeon Bay, Wisconsin - Basic Facts

The City of Sturgeon Bay had a population of 10,256 as of July 1, 2025.

The primary coordinate point for Sturgeon Bay is located at latitude 44.8342 and longitude -87.377 in Door County. The formal boundaries for the City of Sturgeon Bay encompass a land area of 9.82 sq. miles and a water area of 1.84 sq. miles. Door County is in the Central time zone (GMT -6).

The City of Sturgeon Bay has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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Sturgeon Bay, WI Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	10,256 (100%)
Population in Households	10,081 (98.3%)
Population in Families	7,220 (70.4%)
Population in Group Quarters¹	175 ( 1.7%)
Population Density	1,037
Diversity Index²	28


INCOME
Median Household Income	$63,346
Average Household Income	$92,853
% of Income for Mortgage⁴	27%
Per Capita Income	$45,638
Wealth Index⁵	83
Socioeconomic Status Index⁶	Moderate (58.5)

HOUSING
Total HU (Housing Units)	5,678 (100%)
Owner Occupied HU	3,277 (57.7%)
Renter Occupied HU	1,759 (31.0%)
Vacant Housing Units	642 (11.3%)
Median Home Value	$272,406
Average Home Value	$380,092
Housing Affordability Index³	85

HOUSEHOLDS
Total Households	5,036
Average Household Size	2.00
Family Households	2,631
Average Family Size	3.00

HOUSING

Total HU (Housing Units)

5,678 (100%)

Owner Occupied HU

3,277 (57.7%)

Renter Occupied HU

1,759 (31.0%)

Vacant Housing Units

642 (11.3%)

Median Home Value

$272,406

Average Home Value

$380,092

Housing Affordability Index³

HOUSEHOLDS

Total Households

5,036

Average Household Size

2.00

Family Households

2,631

Average Family Size

3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	1.17%	0.60%
Households	1.49%	0.64%
Families		0.54%
Median Household Income		2.79%
Per Capita Income		2.30%
Owner Occupied HU		1.34%

GROWTH RATE / YEAR

2020-2025

2025-2030

Population

1.17%

0.60%

Households

1.49%

0.64%

Families

0.54%

Median Household Income

2.79%

Per Capita Income

2.30%

Owner Occupied HU

1.34%

Sturgeon Bay, WI - Peer Comparisons by Rank and Percentile

The table below compares Sturgeon Bay to the other 808 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description	Rank	Percentile
Total Population	# 96	88th
Population Density	# 221	73rd
Median Household Income	# 627	23rd
Housing Affordability Index	# 216	27th
Per Capita Income	# 266	67th
Diversity Index	# 235	71st

Variable Description

Rank

Percentile

Total Population

# 96

88th

Population Density

# 221

73rd

Median Household Income

# 627

23rd

Housing Affordability Index

# 216

27th

Per Capita Income

# 266

67th

Diversity Index

# 235

71st

Wisconsin Census Data Comparison Tool

Sturgeon Bay, WI Profile: Facts & Data

Sturgeon Bay, Wisconsin - Basic Facts

Sturgeon Bay, WI Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Sturgeon Bay, WI - Peer Comparisons by Rank and Percentile

Sturgeon Bay, WI - Most Popular Things to Do

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Door County