Sturgeon Bay, WI Profile: Facts & Data


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Sturgeon Bay, Wisconsin - Basic Facts

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The City of Sturgeon Bay had a population of 9,343 as of July 1, 2021.

The primary coordinate point for Sturgeon Bay is located at latitude 44.8342 and longitude -87.377 in Door County. The formal boundaries for the City of Sturgeon Bay encompass a land area of 9.82 sq. miles and a water area of 1.84 sq. miles. Door County is in the Central time zone (GMT -6). The elevation is 600 feet.

The City of Sturgeon Bay has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Alternate Unofficial Names for Sturgeon Bay: Graham, Ottumba, Tehema.

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  1. Sturgeon Bay 2021 Demographic Data
  2. Growth Rates for Sturgeon Bay (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2021 Demographics

Sturgeon Bay, WI Data & Demographics (As of July 1, 2021)


Total Population 9,343 (100%)
Population in Households 9,151 (97.9%)
Population in Families 6,700 (71.7%)
Population in Group Quarters1 192 ( 2.1%)
Population Density 951
Diversity Index2 21


Median Household Income $55,386
Average Household Income $72,183
% of Income for Mortgage4 13%
Per Capita Income $34,218
Wealth Index5 71


Total HU (Housing Units) 5,275 (100%)
Owner Occupied HU 3,084 (58.5%)
Renter Occupied HU 1,355 (25.7%)
Vacant Housing Units 837 (15.9%)
Median Home Value $169,501
Average Home Value $203,844
Housing Affordability Index3 165


Total Households 4,438
Average Household Size 2.06
Family Households 2,461
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2021 2021-2026
Population 0.19% 0.02%
Households 0.31% 0.09%
Families 0.28% -0.05%
Median Household Income   0.88%
Per Capita Income   1.79%
Owner Occupied HU   0.24%

Sturgeon Bay, WI - Peer Comparisons by Rank and Percentile

The table below compares Sturgeon Bay to the other 778 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2021 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 99 87th
Population Density # 259 67th
Median Household Income # 505 35th
Housing Affordability Index # 268 34th
Per Capita Income # 245 69th
Diversity Index # 238 70th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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