Superior, WI Profile: Facts, Map & Data


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Superior, Wisconsin - Basic Facts

The City of Superior had a population of 27,294 as of July 1, 2017. Superior ranks in the upper quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Superior is located at latitude 46.6991 and longitude -92.062 in Douglas County. The formal boundaries for the City of Superior (see map below) encompass a land area of 36.96 sq. miles and a water area of 18.69 sq. miles. Douglas County is in the Central time zone (GMT -6). The elevation is 643 feet.

The City of Superior (GNIS ID: 1584257) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Superior population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

Alternate Unofficial Names for Superior: Gete-oodenaang.

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City of Superior, WI Boundary Map

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Boundary Maps: Douglas County | Wisconsin Counties

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Superior, WI Data & Demographics (As of July 1, 2017)


Total Population 27,294
Daytime Population: Workers 15,587
Daytime Population: Residents 13,443
Total Daytime Population (TDP) 29,030
Ratio TDP/Total Population1 1.06
Population in Households 26,135
Population in Familes 18,493
Population in Group Qrtrs 1,159
Population Density2 738
Diversity Index3 21


Median Household Income $41,946
Average Household Income $55,969
Per Capita Income $24,736


Total Housing Units 12,597 (100%)
Owner Occupied HU 6,369 (50.6%)
Renter Occupied HU 5,367 (42.6%)
Vacant Housing Units 861 ( 6.8%)
Median Home Value $122,051
Average Home Value $147,367


Total Households 11,736
Average Household Size 2.23
Family Households 6,531
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.03% 0.16%
Households 0.08% 0.2%
Families -0.04% 0.09%
Median Household Income   2.62%
Per Capita Income   2.78%

Superior, WI - Peer Comparisons by Rank and Percentile

The table below compares Superior to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 28 97th
Population Density # 350 55th
Diversity Index # 196 75th
Median Household Income # 673 13th
Per Capita Income # 551 29th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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