Superior, WI Profile: Facts & Data

Superior, Wisconsin - Basic Facts

The City of Superior had a population of 26,741 as of July 1, 2025.

The primary coordinate point for Superior is located at latitude 46.7208 and longitude -92.1041 in Douglas County. The formal boundaries for the City of Superior encompass a land area of 36.96 sq. miles and a water area of 18.69 sq. miles. Douglas County is in the Central time zone (GMT -6).

The City of Superior has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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Superior, WI Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	26,741 (100%)
Population in Households	25,577 (95.6%)
Population in Families	17,508 (65.5%)
Population in Group Quarters¹	1,164 ( 4.4%)
Population Density	730
Diversity Index²	27


INCOME
Median Household Income	$64,762
Average Household Income	$83,973
% of Income for Mortgage⁴	19%
Per Capita Income	$37,955
Wealth Index⁵	62
Socioeconomic Status Index⁶	Moderate (52.5)

HOUSING
Total HU (Housing Units)	12,785 (100%)
Owner Occupied HU	6,530 (51.1%)
Renter Occupied HU	5,513 (43.1%)
Vacant Housing Units	742 ( 5.8%)
Median Home Value	$191,102
Average Home Value	$225,825
Housing Affordability Index³	118

HOUSEHOLDS
Total Households	12,043
Average Household Size	2.12
Family Households	5,961
Average Family Size	3.00

HOUSING

Total HU (Housing Units)

12,785 (100%)

Owner Occupied HU

6,530 (51.1%)

Renter Occupied HU

5,513 (43.1%)

Vacant Housing Units

742 ( 5.8%)

Median Home Value

$191,102

Average Home Value

$225,825

Housing Affordability Index³

118

HOUSEHOLDS

Total Households

12,043

Average Household Size

2.12

Family Households

5,961

Average Family Size

3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	-0.01%	-0.11%
Households	0.36%	0.07%
Families		-0.08%
Median Household Income		3.16%
Per Capita Income		2.25%
Owner Occupied HU		0.33%

GROWTH RATE / YEAR

2020-2025

2025-2030

Population

-0.01%

-0.11%

Households

0.36%

0.07%

Families

-0.08%

Median Household Income

3.16%

Per Capita Income

2.25%

Owner Occupied HU

0.33%

Superior, WI - Peer Comparisons by Rank and Percentile

The table below compares Superior to the other 808 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description	Rank	Percentile
Total Population	# 30	96th
Population Density	# 349	57th
Median Household Income	# 600	26th
Housing Affordability Index	# 670	83rd
Per Capita Income	# 499	38th
Diversity Index	# 259	68th

Variable Description

Rank

Percentile

Total Population

# 30

96th

Population Density

# 349

57th

Median Household Income

# 600

26th

Housing Affordability Index

# 670

83rd

Per Capita Income

# 499

38th

Diversity Index

# 259

68th

Wisconsin Census Data Comparison Tool

Superior, WI Profile: Facts & Data

Superior, Wisconsin - Basic Facts

Superior, WI Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Superior, WI - Peer Comparisons by Rank and Percentile

Superior, WI - Most Popular Things to Do

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Douglas County