Waterloo, WI Profile: Facts & Data


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Waterloo, Wisconsin - Basic Facts

The City of Waterloo had a population of 3,293 as of July 1, 2018. Waterloo ranks in the upper quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Waterloo is located at latitude 43.1839 and longitude -88.9884 in Jefferson County. The formal boundaries for the City of Waterloo (see map below) encompass a land area of 3.81 sq. miles and a water area of 0.08 sq. miles. Jefferson County is in the Central time zone (GMT -6). The elevation is 810 feet.

The City of Waterloo (GNIS ID: 1584363) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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  1. Waterloo 2018 Demographic Data
  2. Growth Rates for Waterloo (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2018 Demographics

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Boundary Maps, Demographic Data, School Zones Review maps and data for the neighborhood, city, county, ZIP Code, and school zone. July 1, 2018, data includes home values, household income, percentage of homes owned, rented or vacant, etc.


Waterloo, WI Data & Demographics (As of July 1, 2018)


Total Population 3,293
Population in Households 3,277
Population in Familes 2,616
Population in Group Qrtrs 16
Population Density2 865
Diversity Index3 44


Median Household Income $55,545
Average Household Income $67,260
Per Capita Income $27,191


Total Housing Units 1,411 (100%)
Owner Occupied HU 888 (62.9%)
Renter Occupied HU 440 (31.2%)
Vacant Housing Units 83 ( 5.9%)
Median Home Value $174,420
Average Home Value $185,349


Total Households 1,328
Average Household Size 2.47
Family Households 855
Average Family Size 3
  1. Demographics are point estimates for July 1st of the current year and each for the forecast years. See References for more information.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2018 2018-2023
Population -0.15% 0.07%
Households -0.03% 0.12%
Families -0.17% 0.02%
Median Household Income   1.13%
Per Capita Income   1.97%

Waterloo, WI - Peer Comparisons by Rank and Percentile

The table below compares Waterloo to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2018 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 194 75th
Population Density # 300 61st
Diversity Index # 54 93rd
Median Household Income # 357 54th
Per Capita Income # 428 45th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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