Watertown, WI Profile: Facts, Map & Data


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Watertown, Wisconsin - Basic Facts

The City of Watertown had a population of 24,272 as of July 1, 2017. Watertown ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Watertown is located at latitude 43.1894 and longitude -88.7289 in Jefferson County. The formal boundaries for the City of Watertown (see map below) encompass a land area of 12.05 sq. miles and a water area of 0.4 sq. miles. Jefferson County is in the Central time zone (GMT -6). The elevation is 853 feet.

While the primary coordinates for City of Watertown are located in Jefferson County, it should be noted that the formal boundaries for this community also extend into and Dodge County.

The City of Watertown (GNIS ID: 1584365) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Watertown population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

Alternate Unofficial Names for Watertown: Johnsons Rapids.

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City of Watertown, WI Boundary Map

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Watertown, WI Data & Demographics (As of July 1, 2017)


Total Population 24,272
Daytime Population: Workers 11,265
Daytime Population: Residents 12,122
Total Daytime Population (TDP) 23,387
Ratio TDP/Total Population1 0.96
Population in Households 23,085
Population in Familes 18,478
Population in Group Qrtrs 1,187
Population Density2 2,015
Diversity Index3 27


Median Household Income $54,543
Average Household Income $65,892
Per Capita Income $25,987


Total Housing Units 10,047 (100%)
Owner Occupied HU 5,528 (55.0%)
Renter Occupied HU 3,845 (38.3%)
Vacant Housing Units 674 ( 6.7%)
Median Home Value $167,242
Average Home Value $180,033


Total Households 9,373
Average Household Size 2.46
Family Households 6,115
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.22% 0.29%
Households 0.26% 0.31%
Families 0.23% 0.25%
Median Household Income   0.9%
Per Capita Income   2.01%

Watertown, WI - Peer Comparisons by Rank and Percentile

The table below compares Watertown to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 35 96th
Population Density # 68 91st
Diversity Index # 138 82nd
Median Household Income # 380 51st
Per Capita Income # 474 39th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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