Merrill, WI Profile: Facts, Map & Data


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Merrill, Wisconsin - Basic Facts

The City of Merrill had a population of 9,805 as of July 1, 2017. Merrill ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Merrill is located at latitude 45.1806 and longitude -89.7025 in Lincoln County. The formal boundaries for the City of Merrill (see map below) encompass a land area of 7.24 sq. miles and a water area of 0.57 sq. miles. Lincoln County is in the Central time zone (GMT -6). The elevation is 1,266 feet.

The City of Merrill (GNIS ID: 1583701) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Merrill population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

Alternate Unofficial Names for Merrill: Jenny, Jenny Bull Falls, Jenny Falls, Mush-ko-da-yaw Tosh-ko-bo-je-gun.

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City of Merrill, WI Boundary Map

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Merrill, WI Data & Demographics (As of July 1, 2017)


Total Population 9,805
Daytime Population: Workers 6,508
Daytime Population: Residents 4,856
Total Daytime Population (TDP) 11,364
Ratio TDP/Total Population1 1.16
Population in Households 9,570
Population in Familes 7,424
Population in Group Qrtrs 235
Population Density2 1,355
Diversity Index3 14


Median Household Income $49,269
Average Household Income $57,018
Per Capita Income $24,500


Total Housing Units 4,758 (100%)
Owner Occupied HU 2,579 (54.2%)
Renter Occupied HU 1,621 (34.1%)
Vacant Housing Units 558 (11.7%)
Median Home Value $95,544
Average Home Value $133,382


Total Households 4,200
Average Household Size 2.28
Family Households 2,591
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.2% -0.14%
Households 0.08% -0.19%
Families 0.41% -0.26%
Median Household Income   0.8%
Per Capita Income   2.06%

Merrill, WI - Peer Comparisons by Rank and Percentile

The table below compares Merrill to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 89 89th
Population Density # 142 82nd
Diversity Index # 372 52nd
Median Household Income # 510 34th
Per Capita Income # 564 27th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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