Rothschild, WI Profile: Facts & Data

Rothschild, Wisconsin - Basic Facts

The Village of Rothschild had a population of 5,564 as of July 1, 2025.

The primary coordinate point for Rothschild is located at latitude 44.8872 and longitude -89.6201 in Marathon County. The formal boundaries for the Village of Rothschild encompass a land area of 6.53 sq. miles and a water area of 0.37 sq. miles. Marathon County is in the Central time zone (GMT -6).

The Village of Rothschild has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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Rothschild, WI Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	5,564 (100%)
Population in Households	5,543 (99.6%)
Population in Families	4,425 (79.5%)
Population in Group Quarters¹	21 ( 0.4%)
Population Density	850
Diversity Index²	28


INCOME
Median Household Income	$87,153
Average Household Income	$103,108
% of Income for Mortgage⁴	17%
Per Capita Income	$44,715
Wealth Index⁵	83
Socioeconomic Status Index⁶	Moderate (62.0)

HOUSING
Total HU (Housing Units)	2,505 (100%)
Owner Occupied HU	1,880 (75.0%)
Renter Occupied HU	532 (21.2%)
Vacant Housing Units	93 ( 3.7%)
Median Home Value	$234,012
Average Home Value	$279,860
Housing Affordability Index³	129

HOUSEHOLDS
Total Households	2,412
Average Household Size	2.30
Family Households	1,489
Average Family Size	3.00

HOUSING

Total HU (Housing Units)

2,505 (100%)

Owner Occupied HU

1,880 (75.0%)

Renter Occupied HU

532 (21.2%)

Vacant Housing Units

93 ( 3.7%)

Median Home Value

$234,012

Average Home Value

$279,860

Housing Affordability Index³

129

HOUSEHOLDS

Total Households

2,412

Average Household Size

2.30

Family Households

1,489

Average Family Size

3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	-0.01%	-0.17%
Households	0.42%	0.15%
Families		0.56%
Median Household Income		2.50%
Per Capita Income		2.44%
Owner Occupied HU		0.35%

GROWTH RATE / YEAR

2020-2025

2025-2030

Population

-0.01%

-0.17%

Households

0.42%

0.15%

Families

0.56%

Median Household Income

2.50%

Per Capita Income

2.44%

Owner Occupied HU

0.35%

Rothschild, WI - Peer Comparisons by Rank and Percentile

The table below compares Rothschild to the other 808 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description	Rank	Percentile
Total Population	# 145	82nd
Population Density	# 295	64th
Median Household Income	# 249	69th
Housing Affordability Index	# 732	91st
Per Capita Income	# 301	63rd
Diversity Index	# 251	69th

Variable Description

Rank

Percentile

Total Population

# 145

82nd

Population Density

# 295

64th

Median Household Income

# 249

69th

Housing Affordability Index

# 732

91st

Per Capita Income

# 301

63rd

Diversity Index

# 251

69th

Wisconsin Census Data Comparison Tool

Rothschild, WI Profile: Facts & Data

Rothschild, Wisconsin - Basic Facts

Rothschild, WI Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Rothschild, WI - Peer Comparisons by Rank and Percentile

Rothschild, WI - Most Popular Things to Do

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