Durand, WI Profile: Facts, Map & Data


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Durand, Wisconsin - Basic Facts

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The City of Durand had a population of 1,815 as of July 1, 2017.

The primary coordinate point for Durand is located at latitude 44.6222 and longitude -91.9602 in Pepin County. The formal boundaries for the City of Durand (see map below) encompass a land area of 1.75 sq. miles and a water area of 0.1 sq. miles. Pepin County is in the Central time zone (GMT -6). The elevation is 748 feet.

The City of Durand (GNIS ID: 1583108) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Durand population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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City of Durand, WI Boundary Map

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Boundary Maps: Pepin County | Wisconsin Counties

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Durand, WI Data & Demographics (As of July 1, 2017)


Total Population 1,815
Daytime Population: Workers 1,619
Daytime Population: Residents 875
Total Daytime Population (TDP) 2,494
Ratio TDP/Total Population1 1.37
Population in Households 1,750
Population in Familes 1,386
Population in Group Qrtrs 65
Population Density2 1,039
Diversity Index3 10


Median Household Income $50,385
Average Household Income $60,975
Per Capita Income $26,156


Total Housing Units 906 (100%)
Owner Occupied HU 527 (58.2%)
Renter Occupied HU 267 (29.5%)
Vacant Housing Units 112 (12.4%)
Median Home Value $124,128
Average Home Value $143,040


Total Households 794
Average Household Size 2.2
Family Households 504
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population -0.85% -0.58%
Households -0.74% -0.56%
Families -0.14% -0.64%
Median Household Income   1.5%
Per Capita Income   2.89%

Durand, WI - Peer Comparisons by Rank and Percentile

The table below compares Durand to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 277 64th
Population Density # 230 70th
Diversity Index # 524 32nd
Median Household Income # 490 37th
Per Capita Income # 456 41st

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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