Portage County WI Information


Portage County Subdivisions

Portage County WI Data & Demographics (As of July 1, 2017)


Total Population 71,267
Daytime Population: Workers 36,985
Daytime Population: Residents 34,637
Total Daytime Population (TDP) 71,622
Ratio TDP/Total Population1 1.00
Population in Households 67,689
Population in Familes 50,899
Population in Group Qrtrs 3,578
Population Density2 89
Diversity Index3 19


Median Household Income $54,897
Average Household Income $69,364
Per Capita Income $28,136


Total Housing Units 30,970 (100%)
Owner Occupied HU 18,790 (60.7%)
Renter Occupied HU 9,717 (31.4%)
Vacant Housing Units 2,463 ( 8.0%)
Median Home Value $153,791
Average Home Value $181,027


Total Households 28,507
Average Household Size 2.37
Family Households 17,530
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.24% 0.27%
Households 0.34% 0.35%
Families 0.21% 0.27%
Median Household Income   1.08%
Per Capita Income   2.29%


Portage County WI - Peer Comparisons by Rank and Percentile

The table below compares Portage County to the other 72 counties and county equivalents in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 23 69th
Population Density # 23 69th
Diversity Index # 37 50th
Median Household Income # 25 67th
Per Capita Income # 31 58th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.