Lone Rock, WI Profile: Facts & Data

Lone Rock, Wisconsin - Basic Facts

The Village of Lone Rock had a population of 862 as of July 1, 2025.

The primary coordinate point for Lone Rock is located at latitude 43.1833 and longitude -90.1979 in Richland County. The formal boundaries for the Village of Lone Rock encompass a land area of 1.12 sq. miles and a water area of 0 sq. miles. Richland County is in the Central time zone (GMT -6).

The Village of Lone Rock has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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Lone Rock, WI Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	862 (100%)
Population in Households	862 (100.0%)
Population in Families	604 (70.1%)
Population in Group Quarters¹	0
Population Density	866
Diversity Index²	27


INCOME
Median Household Income	$56,243
Average Household Income	$72,105
% of Income for Mortgage⁴	17%
Per Capita Income	$32,037
Wealth Index⁵	47
Socioeconomic Status Index⁶	Moderate (49.0)

HOUSING
Total HU (Housing Units)	424 (100%)
Owner Occupied HU	276 (65.1%)
Renter Occupied HU	107 (25.2%)
Vacant Housing Units	41 ( 9.7%)
Median Home Value	$155,769
Average Home Value	$195,353
Housing Affordability Index³	129

HOUSEHOLDS
Total Households	383
Average Household Size	2.25
Family Households	217
Average Family Size	3.00

HOUSING

Total HU (Housing Units)

424 (100%)

Owner Occupied HU

276 (65.1%)

Renter Occupied HU

107 (25.2%)

Vacant Housing Units

41 ( 9.7%)

Median Home Value

$155,769

Average Home Value

$195,353

Housing Affordability Index³

129

HOUSEHOLDS

Total Households

383

Average Household Size

2.25

Family Households

217

Average Family Size

3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	0.75%	0.02%
Households	-0.20%	-0.32%
Families		0.73%
Median Household Income		1.47%
Per Capita Income		1.30%
Owner Occupied HU		0.22%

GROWTH RATE / YEAR

2020-2025

2025-2030

Population

0.75%

0.02%

Households

-0.20%

-0.32%

Families

0.73%

Median Household Income

1.47%

Per Capita Income

1.30%

Owner Occupied HU

0.22%

Lone Rock, WI - Peer Comparisons by Rank and Percentile

The table below compares Lone Rock to the other 808 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description	Rank	Percentile
Total Population	# 427	47th
Population Density	# 286	65th
Median Household Income	# 731	10th
Housing Affordability Index	# 731	90th
Per Capita Income	# 689	15th
Diversity Index	# 263	67th

Variable Description

Rank

Percentile

Total Population

# 427

47th

Population Density

# 286

65th

Median Household Income

# 731

10th

Housing Affordability Index

# 731

90th

Per Capita Income

# 689

15th

Diversity Index

# 263

67th

Wisconsin Census Data Comparison Tool

Lone Rock, WI Profile: Facts & Data

Lone Rock, Wisconsin - Basic Facts

Lone Rock, WI Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Lone Rock, WI - Peer Comparisons by Rank and Percentile

Lone Rock, WI - Most Popular Things to Do

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Richland County