Williams Bay, WI Profile: Facts, Map & Data


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Williams Bay, Wisconsin - Basic Facts

The Village of Williams Bay had a population of 2,587 as of July 1, 2017. Williams Bay ranks in the upper quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Williams Bay is located at latitude 42.5788 and longitude -88.5456 in Walworth County. The formal boundaries for the Village of Williams Bay (see map below) encompass a land area of 2.8 sq. miles and a water area of 0 sq. miles. Walworth County is in the Central time zone (GMT -6). The elevation is 883 feet.

The Village of Williams Bay (GNIS ID: 1584439) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Williams Bay population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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Village of Williams Bay, WI Boundary Map

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Williams Bay, WI Data & Demographics (As of July 1, 2017)


Total Population 2,587
Daytime Population: Workers 1,271
Daytime Population: Residents 1,186
Total Daytime Population (TDP) 2,457
Ratio TDP/Total Population1 0.95
Population in Households 2,530
Population in Familes 2,041
Population in Group Qrtrs 57
Population Density2 925
Diversity Index3 24


Median Household Income $77,411
Average Household Income $97,004
Per Capita Income $40,668


Total Housing Units 2,002 (100%)
Owner Occupied HU 753 (37.6%)
Renter Occupied HU 323 (16.1%)
Vacant Housing Units 926 (46.3%)
Median Home Value $300,000
Average Home Value $371,253


Total Households 1,076
Average Household Size 2.35
Family Households 707
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.12% 0.3%
Households 0.19% 0.33%
Families 0.02% 0.23%
Median Household Income   0.62%
Per Capita Income   2.08%

Williams Bay, WI - Peer Comparisons by Rank and Percentile

The table below compares Williams Bay to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 227 71st
Population Density # 276 64th
Diversity Index # 170 78th
Median Household Income # 60 92nd
Per Capita Income # 39 95th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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