Racine, WI 53404 ZIP Code Profile

Related Place Profiles:
Mount Pleasant, WI | Racine, WI

ZIP Code 53404: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Racine, WI 53404

Acceptable Alternative
Mount Pleasant, WI 53404
Mt Pleasant, WI 53404

  • ZIP Code Type: STANDARD
  • County: Racine County
  • Centroid: Latitude 42.741, Longitude -87.81
  • Time Zone: Central Time Zone (UTC -6 hours)
  • Observes DST: Yes
  • Businesses Addresses: 564
  • PO Box Addresses: 145
  • Residential Addresses: 5,743
    • Multi-Family Addresses: 783
    • Single Family Addresses: 4,960

The ZIP Code maps and database are updated 4 times per year.
Database updated: May 1, 2018, Maps updated: February 1, 2018.

EXTREMELY LOCAL Demographic Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting demographic data.


53404 ZIP Code Map

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Racine, WI 53404 Data & Demographics (As of July 1, 2017)


Total Population 15,745
Daytime Population: Workers 6,314
Daytime Population: Residents 9,531
Total Daytime Population (TDP) 15,845
Ratio TDP/Total Population1 1.01
Population in Households 15,177
Population in Familes 12,197
Population in Group Qrtrs 568
Population Density2 3,200
Diversity Index3 81


Median Household Income $38,014
Average Household Income $50,470
Per Capita Income $18,387


Total Housing Units 6,384 (100%)
Owner Occupied HU 2,654 (41.6%)
Renter Occupied HU 2,883 (45.2%)
Vacant Housing Units 847 (13.3%)
Median Home Value $133,257
Average Home Value $159,165


Total Households 5,537
Average Household Size 2.74
Family Households 3,662
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population -0.08% 0.06%
Households -0.1% 0.03%
Families -0.24% -0.05%
Median Household Income   2.51%
Per Capita Income   2.72%

Racine, WI 53404 - Peer Comparisons by Rank and Percentile

The table below compares 53404 to the other 769 ZIP Codes in Wisconsin by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 132 83rd
Population Density # 41 95th
Diversity Index # 3 100th
Median Household Income # 733 5th
Per Capita Income # 748 3rd

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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