Racine, WI 53404 ZIP Code Profile

Related Place Profiles:
Mount Pleasant, WI | Racine, WI

ZIP Code 53404: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Racine, WI 53404

Acceptable Alternative
Mount Pleasant, WI 53404
Mt Pleasant, WI 53404

  • ZIP Code Type: STANDARD
  • County: Racine County
  • Centroid: Latitude 42.741, Longitude -87.81
  • Time Zone: Central Time Zone (UTC -6 hours)
  • Observes DST: Yes
  • Businesses Addresses: 536
  • PO Box Addresses: 152
  • Residential Addresses: 5,697
    • Multi-Family Addresses: 753
    • Single Family Addresses: 4,944

The ZIP Code maps and database are updated 4 times per year.
Database updated: August 1, 2018, Maps updated: August 1, 2018.

Jump to... (On This Page!)
  1. 53404 2018 Demographic Data
  2. Growth Rates for 53404 (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2018 Demographics

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Boundary Maps, Demographic Data, School Zones Review maps and data for the neighborhood, city, county, ZIP Code, and school zone. July 1, 2018, data includes home values, household income, percentage of homes owned, rented or vacant, etc.


Racine, WI 53404 Data & Demographics (As of July 1, 2018)


Total Population 15,500
Population in Households 14,932
Population in Familes 11,901
Population in Group Qrtrs 568
Population Density2 3,199
Diversity Index3 82


Median Household Income $36,358
Average Household Income $49,211
Per Capita Income $17,821


Total Housing Units 6,253 (100%)
Owner Occupied HU 2,506 (40.1%)
Renter Occupied HU 2,903 (46.4%)
Vacant Housing Units 844 (13.5%)
Median Home Value $130,842
Average Home Value $159,577


Total Households 5,409
Average Household Size 2.76
Family Households 3,557
Average Family Size 3
  1. Demographics are point estimates for July 1st of the current year and each for the forecast years. See References for more information.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2018 2018-2023
Population -0.1% 0.09%
Households -0.1% 0.1%
Families -0.26% -0.01%
Median Household Income   1.0%
Per Capita Income   1.95%

Racine, WI 53404 - Peer Comparisons by Rank and Percentile

The table below compares 53404 to the other 767 ZIP Codes in Wisconsin by rank and percentile using July 1, 2018 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 135 83rd
Population Density # 43 95th
Diversity Index # 3 100th
Median Household Income # 742 3rd
Per Capita Income # 750 2nd

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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