Portage, WI 53901 ZIP Code Profile

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Portage, WI

ZIP Code 53901: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Portage, WI 53901

  • ZIP Code Type: STANDARD
  • County: Columbia County
  • Centroid: Latitude 43.544, Longitude -89.473
  • Time Zone: Central Time Zone (UTC -6 hours)
  • Observes DST: Yes

ZIP Code 53901 has segments in 3 Counties (Columbia, Marquette, Sauk).

  • Businesses Addresses: 724
  • PO Box Addresses: 217
  • Residential Addresses: 6,414
    • Multi-Family Addresses: 986
    • Single Family Addresses: 5,428

The ZIP Code maps and database are updated 4 times per year.
Database updated: August 1, 2018, Maps updated: August 1, 2018.

EXTREMELY LOCAL Demographic Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting demographic data.


53901 ZIP Code Map

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Portage, WI 53901 Data & Demographics (As of July 1, 2018)


Total Population 15,005
Population in Households 13,946
Population in Familes 10,555
Population in Group Qrtrs 1,059
Population Density2 100
Diversity Index3 26


Median Household Income $52,475
Average Household Income $67,853
Per Capita Income $28,263


Total Housing Units 6,890 (100%)
Owner Occupied HU 3,936 (57.1%)
Renter Occupied HU 2,111 (30.6%)
Vacant Housing Units 843 (12.2%)
Median Home Value $167,722
Average Home Value $211,484


Total Households 6,047
Average Household Size 2.31
Family Households 3,706
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.47% 0.55%
Households 0.51% 0.55%
Families 0.36% 0.45%
Median Household Income   1.89%
Per Capita Income   2.91%

Portage, WI 53901 - Peer Comparisons by Rank and Percentile

The table below compares 53901 to the other 767 ZIP Codes in Wisconsin by rank and percentile using July 1, 2018 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 142 82nd
Population Density # 282 63rd
Diversity Index # 162 79th
Median Household Income # 471 39th
Per Capita Income # 414 46th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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