54868 ZIP Code Profile, Map, Data & Demographics

ZIP Code Type: STANDARD
County: Barron County
Centroid: Latitude 45.517, Longitude -91.734
Time Zone: Central Time Zone (UTC -6 hours)
Observes DST: Yes

ZIP Code 54868 has segments in 3 Counties (Barron, Rusk, Washburn).

Businesses Addresses: 744
PO Box Addresses: 129
Residential Addresses: 7,298

Multi-Family Addresses: 868
Single Family Addresses: 6,430

The ZIP Code maps and database are updated 4 times per year.
Database updated: June 1, 2025, Maps updated: May 1, 2024.

Rice Lake, WI 54868 Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	16,499 (100%)
Population in Households	16,082 (97.5%)
Population in Families	11,871 (71.9%)
Population in Group Quarters¹	417 ( 2.5%)
Population Density	79
Diversity Index²	23


INCOME
Median Household Income	$65,796
Average Household Income	$94,528
% of Income for Mortgage⁴	24%
Per Capita Income	$40,795
Wealth Index⁵	81
Socioeconomic Status Index⁶	Moderate (55.1)

HOUSING
Total HU (Housing Units)	7,937 (100%)
Owner Occupied HU	4,889 (61.6%)
Renter Occupied HU	2,225 (28.0%)
Vacant Housing Units	823 (10.4%)
Median Home Value	$248,556
Average Home Value	$301,125
Housing Affordability Index³	92

HOUSEHOLDS
Total Households	7,114
Average Household Size	2.26
Family Households	4,120
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Rice Lake, WI 54868 - Peer Comparisons by Rank and Percentile

The table below compares 54868 to the other 761 ZIP Codes in Wisconsin by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	0.74%	0.27%
Households	0.59%	0.21%
Families		-0.04%
Median Household Income		1.49%
Per Capita Income		2.13%
Owner Occupied HU		0.37%

Variable Description	Rank	Percentile
Total Population	# 131	83rd
Population Density	# 312	59th
Median Household Income	# 596	22nd
Housing Affordability Index	# 321	42nd
Per Capita Income	# 394	48th
Diversity Index	# 318	58th

54868 ZIP Code Profile, Map, Data & Demographics

ZIP Code 54868: Basic Data & USPS Preferred City Name

Rice Lake, WI 54868 Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Rice Lake, WI 54868 - Peer Comparisons by Rank and Percentile

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