Whitefish Bay, WI Profile: Facts & Data


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Whitefish Bay, Wisconsin - Basic Facts

The Village of Whitefish Bay had a population of 14,106 as of July 1, 2018. Whitefish Bay ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Whitefish Bay is located at latitude 43.1132 and longitude -87.9006 in Milwaukee County. The formal boundaries for the Village of Whitefish Bay (see map below) encompass a land area of 2.13 sq. miles and a water area of 0 sq. miles. Milwaukee County is in the Central time zone (GMT -6). The elevation is 650 feet.

The Village of Whitefish Bay (GNIS ID: 1584425) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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  1. Whitefish Bay 2018 Demographic Data
  2. Growth Rates for Whitefish Bay (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2018 Demographics

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Boundary Maps, Demographic Data, School Zones Review maps and data for the neighborhood, city, county, ZIP Code, and school zone. July 1, 2018, data includes home values, household income, percentage of homes owned, rented or vacant, etc.


Whitefish Bay, WI Data & Demographics (As of July 1, 2018)


Total Population 14,106
Population in Households 14,105
Population in Familes 12,229
Population in Group Qrtrs 1
Population Density2 6,636
Diversity Index3 26


Median Household Income $117,463
Average Household Income $164,599
Per Capita Income $62,014


Total Housing Units 5,614 (100%)
Owner Occupied HU 4,314 (76.8%)
Renter Occupied HU 997 (17.8%)
Vacant Housing Units 303 ( 5.4%)
Median Home Value $365,045
Average Home Value $439,998


Total Households 5,311
Average Household Size 2.66
Family Households 3,898
Average Family Size 3
  1. Demographics are point estimates for July 1st of the current year and each for the forecast years. See References for more information.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2018 2018-2023
Population 0.0% -0.16%
Households -0.1% -0.22%
Families -0.14% -0.25%
Median Household Income   0.74%
Per Capita Income   1.43%

Whitefish Bay, WI - Peer Comparisons by Rank and Percentile

The table below compares Whitefish Bay to the other 774 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2018 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 60 92nd
Population Density # 2 100th
Diversity Index # 151 81st
Median Household Income # 10 99th
Per Capita Income # 9 99th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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