Whitefish Bay, WI Profile: Facts & Data

The Village of Whitefish Bay had a population of 15,214 as of July 1, 2024. Whitefish Bay ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Whitefish Bay is located at latitude 43.1133 and longitude -87.9001 in Milwaukee County. The formal boundaries for the Village of Whitefish Bay encompass a land area of 2.13 sq. miles and a water area of 0 sq. miles. Milwaukee County is in the Central time zone (GMT -6).

The Village of Whitefish Bay has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Whitefish Bay, WI Data & Demographics (As of July 1, 2024)

POPULATION
Total Population	15,214 (100%)
Population in Households	15,213 (100.0%)
Population in Families	13,530 (88.9%)
Population in Group Quarters¹	1 ( 0.0%)
Population Density	7,192
Diversity Index²	36


INCOME
Median Household Income	$156,258
Average Household Income	$206,780
% of Income for Mortgage⁴	19%
Per Capita Income	$74,508
Wealth Index⁵	197
Socioeconomic Status Index⁶	High (67.4)

HOUSING
Total HU (Housing Units)	5,725 (100%)
Owner Occupied HU	4,551 (79.5%)
Renter Occupied HU	931 (16.3%)
Vacant Housing Units	243 ( 4.2%)
Median Home Value	$470,546
Average Home Value	$550,626
Housing Affordability Index³	113

HOUSEHOLDS
Total Households	5,482
Average Household Size	2.78
Family Households	4,195
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Whitefish Bay, WI - Peer Comparisons by Rank and Percentile

The table below compares Whitefish Bay to the other 807 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2024 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2024	2024-2029
Population	0.41%	0.12%
Households	0.30%	0.34%
Families		0.32%
Median Household Income		2.15%
Per Capita Income		2.75%
Owner Occupied HU		0.62%

Variable Description	Rank	Percentile
Total Population	# 61	93rd
Population Density	# 2	100th
Median Household Income	# 5	100th
Housing Affordability Index	# 560	69th
Per Capita Income	# 10	99th
Diversity Index	# 143	82nd

Whitefish Bay, WI Profile: Facts & Data

Whitefish Bay, Wisconsin - Basic Facts

Whitefish Bay, WI Data & Demographics (As of July 1, 2024)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Whitefish Bay, WI - Peer Comparisons by Rank and Percentile

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