Brookfield, WI Profile: Facts & Data

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Brookfield, Wisconsin - Basic Facts

The City of Brookfield had a population of 39,641 as of July 1, 2019. Brookfield ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Wisconsin. See peer rankings below.

The primary coordinate point for Brookfield is located at latitude 43.0606 and longitude -88.1065 in Waukesha County. The formal boundaries for the City of Brookfield encompass a land area of 27.19 sq. miles and a water area of 0.37 sq. miles. Waukesha County is in the Central time zone (GMT -6). The elevation is 830 feet.

The City of Brookfield (GNIS ID: 1582867) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.


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  1. Brookfield 2019 Demographic Data
  2. Growth Rates for Brookfield (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Wisconsin Research Tools (Easy Tools & Current Data)
  3. Wisconsin Data Comparison Tool - 2019 Demographics

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Boundary Maps, Demographic Data, School Zones Review maps and data for the neighborhood, city, county, ZIP Code, and school zone. July 1, 2019, data includes home values, household income, percentage of homes owned, rented or vacant, etc.


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Brookfield, WI Data & Demographics (As of July 1, 2019)

HOUSING AFFORDABILITY INDEX

Brookfield, WI Housing Affordability Index is 147
State of Wisconsin Housing Affordability Index is 127
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.

WEALTH INDEX

Brookfield, WI Wealth Index is 220
State of Wisconsin Wealth Index is 88
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

These new demographic attributes are availiable for Neighborhoods, Cities, Counties, and ZIP Codes.

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  4. See the References & Data Sources page for more information about methodology and sources of data.
  5. See the Wisconsin COVID-19 Data and US COVID-19 Data for more information on the spread of the novel coronavirus.

POPULATION

Total Population 39,641 (100%)
Population in Households 39,315 (99.2%)
Population in Families 34,183 (86.2%)
Population in Group Quarters1 326 ( 0.8%)
Population Density 1,453
Diversity Index2 29
 

INCOME

Median Household Income $102,058
Average Household Income $134,677
Per Capita Income $53,531
Wealth Index4 220

HOUSING

Total Housing Units 16,295 (100%)
Owner Occupied HU 12,723 (78.1%)
Renter Occupied HU 2,743 (16.8%)
Vacant Housing Units 830 ( 5.1%)
Median Home Value $318,794
Housing Affordability Index3 147
 

HOUSEHOLDS

Total Households 15,465
Average Household Size 2.54
Family Households 11,362
Average Family Size 3
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

GROWTH RATE / YEAR

2010-2019 2019-2024
Population 0.58% 1.15%
Households 0.76% 1.27%
Families 0.45% 1.19%
Median Household Income   1.55%
Per Capita Income   1.9%

Brookfield, WI - Peer Comparisons by Rank and Percentile

The table below compares Brookfield to the other 778 incorporated cities, towns and CDPs in Wisconsin by rank and percentile using July 1, 2019 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 17 98th
Population Density # 125 84th
Diversity Index # 136 82nd
Median Household Income # 20 98th
Per Capita Income # 15 98th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.

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