54491 ZIP Code Profile, Map, Data & Demographics

ZIP Code Type: STANDARD
County: Langlade County
Centroid: Latitude 45.188, Longitude -88.731
Time Zone: Central Time Zone (UTC -6 hours)
Observes DST: Yes

ZIP Code 54491 has segments in 2 Counties (Langlade, Oconto).

Businesses Addresses: 30
PO Box Addresses: 59
Residential Addresses: 877

Multi-Family Addresses: 8
Single Family Addresses: 869

The ZIP Code maps and database are updated 4 times per year.
Database updated: April 1, 2025, Maps updated: May 1, 2024.

White Lake, WI 54491 Data & Demographics (As of July 1, 2024)

POPULATION
Total Population	1,554 (100%)
Population in Households	1,524 (98.1%)
Population in Families	1,146 (73.7%)
Population in Group Quarters¹	30 ( 1.9%)
Population Density	10
Diversity Index²	17


INCOME
Median Household Income	$51,530
Average Household Income	$71,629
% of Income for Mortgage⁴	24%
Per Capita Income	$33,913
Wealth Index⁵	71
Socioeconomic Status Index⁶	Moderate (52.8)

HOUSING
Total HU (Housing Units)	1,626 (100%)
Owner Occupied HU	622 (38.3%)
Renter Occupied HU	113 ( 6.9%)
Vacant Housing Units	891 (54.8%)
Median Home Value	$194,000
Average Home Value	$238,826
Housing Affordability Index³	99

HOUSEHOLDS
Total Households	735
Average Household Size	2.07
Family Households	441
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

White Lake, WI 54491 - Peer Comparisons by Rank and Percentile

The table below compares 54491 to the other 761 ZIP Codes in Wisconsin by rank and percentile using July 1, 2024 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2024	2024-2029
Population	0.48%	0.37%
Households	0.62%	0.59%
Families		0.76%
Median Household Income		0.62%
Per Capita Income		2.60%
Owner Occupied HU		0.51%

Variable Description	Rank	Percentile
Total Population	# 544	29th
Population Density	# 712	7th
Median Household Income	# 725	5th
Housing Affordability Index	# 367	48th
Per Capita Income	# 616	19th
Diversity Index	# 475	38th

54491 ZIP Code Profile, Map, Data & Demographics

ZIP Code 54491: Basic Data & USPS Preferred City Name

White Lake, WI 54491 Data & Demographics (As of July 1, 2024)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

White Lake, WI 54491 - Peer Comparisons by Rank and Percentile

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