US > Wisconsin > Oneida County > Rhinelander, WI 54501

54501 ZIP Code Profile, Map, Data & Demographics

Related Place Profiles:
Monico, WI | Rhinelander, WI | Starks, WI | Sugar Camp, WI | Woodboro, WI
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ZIP Code 54501: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Rhinelander, WI 54501

Acceptable Alternative
Monico, WI 54501

Not Acceptable, USPS
Lake George, WI 54501
Pelican, WI 54501
Starks, WI 54501
Stella, WI 54501
Sugar Camp, WI 54501
Woodboro, WI 54501

  • ZIP Code Type: STANDARD
  • County: Oneida County
  • Centroid: Latitude 45.691, Longitude -89.35
  • Time Zone: Central Time Zone (UTC -6 hours)
  • Observes DST: Yes

ZIP Code 54501 has segments in 2 Counties (Lincoln, Oneida).

  • Businesses Addresses: 887
  • PO Box Addresses: 318
  • Residential Addresses: 9,892
    • Multi-Family Addresses: 705
    • Single Family Addresses: 9,187

The ZIP Code maps and database are updated 4 times per year.
Database updated: October 1, 2025, Maps updated: May 1, 2024.

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Rhinelander, WI 54501 Data & Demographics (As of July 1, 2025)

POPULATION

Total Population 20,998 (100%)
Population in Households 20,653 (98.4%)
Population in Families 15,945 (75.9%)
Population in Group Quarters1 345 ( 1.6%)
Population Density 54
Diversity Index2 17
 
 

INCOME

Median Household Income $69,537
Average Household Income $91,843
% of Income for Mortgage4 23%
Per Capita Income $41,603
Wealth Index5 82
Socioeconomic Status Index6 Moderate (57.8)
 

HOUSING

Total HU (Housing Units) 12,272 (100%)
Owner Occupied HU 7,110 (57.9%)
Renter Occupied HU 2,392 (19.5%)
Vacant Housing Units 2,770 (22.6%)
Median Home Value $249,582
Average Home Value $307,163
Housing Affordability Index3 101
 

HOUSEHOLDS

Total Households 9,502
Average Household Size 2.17
Family Households 5,558
Average Family Size 3.00
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
  6. The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR

 2020-2025 2025-2030
Population 0.39% 0.17%
Households 0.59% 0.18%
Families   -0.13%
Median Household Income   2.38%
Per Capita Income   2.03%
Owner Occupied HU   0.63%

Rhinelander, WI 54501 - Peer Comparisons by Rank and Percentile

The table below compares 54501 to the other 761 ZIP Codes in Wisconsin by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 100 87th
Population Density # 386 49th
Median Household Income # 524 31st
Housing Affordability Index # 519 68th
Per Capita Income # 366 52nd
Diversity Index # 506 34th

Additional comparisons and rankings can be made with a VERY EASY TO USE Wisconsin Census Data Comparison Tool.


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